Choose track:
| Author | Paper | Track/Session |
|---|---|---|
|
Adamo, Giuseppe Emanuele
Co-authors:
Gaston-Breton, Charlotte
|
Firms Monitoring Of Brand Community: Evidence From A Qualitative Study
Keywords:
Brand Community, Relationship, Monitoring
|
New Technologies and E-Marketing |
|
Albouy, Jeanne
|
An Affect Based Model Of Shocking Social Ads Effectiveness: Application To Charities Campaigns.
Keywords:
Brand Community, Relationship, Monitoring
|
Marketing of Public and Non-Profit Organisations |
|
Algesheimer, Rene
Co-authors:
Borle, Sharad
Dholakia, Utpal Singh, Siddharth |
The Surprising Effects Of Self-Selection In Customer Communities: Results From A Long-Term Field Investigation
Keywords:
Community, Self-Selection, Bayes
|
Consumer Behaviour |
|
Althuizen, Niek
Co-authors:
Wierenga, Berend
Van Bruggen, Gerrit De Bruyn, Arnaud |
Marketing Management Support Systems: When Help Is Not Recognized
Keywords:
Marketing Management Support Systems, Subjective Evaluations, Objective Performance
|
New Technologies and E-Marketing |
|
Alves, Helena
|
How Students Perceive Value In Higher Education
Keywords:
Marketing Management Support Systems, Subjective Evaluations, Objective Performance
|
Marketing of Public and Non-Profit Organisations |
|
Anagnostidou, Zoi
Co-authors:
Kokkinaki, Flora
|
Attitude-Based Versus Attribute-Based Consumer Decision-Making: The Effects Of Information Diagnosticity And Accessibility, And Processing Opportunity And Motivation
Keywords:
Processing, Attitudes, Decision-Making
|
Consumer Behaviour |
|
Anastasakis, Leonidas
Co-authors:
Ellis-Chadwick, Fiona
|
Exploring The Adoption Of Interactive Digital Television Services As A Retail Shopping Platform
Keywords:
Tam Model, Remote Shopping, Interactive Television
|
New Technologies and E-Marketing |
|
Andrews, Lynda
Co-authors:
Drennan, Judy
|
Using TAM to Examine Consumer Acceptance of a Mobile Phone Assisted Smoking Cessation Program in Australia
Keywords:
E-Health, Smoking, Mobiles
|
New Technologies and E-Marketing |
|
Andronikidis, Andreas
Co-authors:
Kamvysi, Konstantina
Gotzamani, Katerina Georgiou, Andreas |
Exploring Alternative Approaches In Prioritizing Consumers Selection Criteria In A Service Setting
Keywords:
Prioritization, Qfd, Ahp
|
Services Marketing |
|
Andrus, Deborah
|
The Broken Promise: Quality Product Management To Product Safety Concerns
Keywords:
Prioritization, Qfd, Ahp
|
Social Responsibility, Ethics and Consumer Protection |
|
Anthony, Christina
Co-authors:
Cowley, Elizabeth
|
Re-Lying On Lying
Keywords:
Lying, Counterfactual Thinking, Guilt
|
Consumer Behaviour |
|
Anuwichanont, Jirawat
Co-authors:
Mechinda, Dr. Panisa
|
Perceived Value Towards The World Heritage And The Moderating Effect Of Destination Familiarity
Keywords:
Perceived Value, Destination Loyalty, Destination Familiarity
|
Tourism Marketing |
|
Arendt, Sebastian
Co-authors:
Professor Dr. Brettel, Malte
|
Understanding The Impact Of Internal Corporate Identity Management On External Corporate Image And Company Performance - A Multi-Industry Approach
Keywords:
Corporate Identity, Corporate Brand Management, Corporate Image
|
Product and Brand Management |
|
Argyriou, Evmorfia
|
Vivid Web Site Images In The Brain; Animation Vs. Goal-Derived Processing
Keywords:
Corporate Identity, Corporate Brand Management, Corporate Image
|
New Technologies and E-Marketing |
|
Asmussen, Bjoern
Co-authors:
Harridge-March, Sally
Occhiocupo, Nicoletta Farquhar, Jillian |
The Internet-Based Democratisation Of Brand Management - The Dawn Of A New Paradigm Or Dangerous Nonsense?
Keywords:
Brand Management, Corporate Brand Management, Brand Democratisation
|
Product and Brand Management |
|
Assiouras, Ioannis
Co-authors:
Assiouras, Ioannis
Ozgen, Ozge Saker-Soultani, Natali |
Having Corporate Ability Or Corporate Social Responsibility Positioning: Building Strong Brands In Brand Crisis
Keywords:
Corporate Ability Positioning, Corporate Social Responsibility, Brand Crisis
|
Social Responsibility, Ethics and Consumer Protection |
|
Atalay, Selin
Co-authors:
Ture, Meltem
Yong, Kevyn |
Self-Esteem As A Moderator Of The Effects Of Mortality Salience On Consumer Disposing Behavior
Keywords:
Mortality-Salience, Disposing, Self-Esteem
|
Consumer Behaviour |
|
Auer-Srnka, Katharina J.
Co-authors:
Grohs, Reinhard
Thelen, Eva M. |
Relationships Between Orientation, Convenience, Atmosphere, Shopping Value And Behaviour: Conceptual Model And Empirical Evidence
Keywords:
Hedonic/utilitarian Shopping Value, Retail Outlet Design, Shopping Behaviour
|
Retailing, Channel Management and Logistics |
|
Avlonitis, George
Co-authors:
Lionakis, Constantinos
|
Exploring The Relative Power Of The Marketing And Sales Departments And Its Consequences
Keywords:
Marketing, Sales, Power
|
Marketing Theory |
|
Ayadi, Kafia
|
Children Perception Of Store Atmosphere: Youth Consumers Are Not Miniature Adults
Keywords:
Marketing, Sales, Power
|
Consumer Behaviour |
|
Aydinoglu, Nilufer
Co-authors:
Krishna, Aradhna
Wansink, Brian |
Do Size Labels Have A Common Meaning Among Consumers?
Keywords:
Size, Label, Language
|
Consumer Behaviour |
|
Baghi, Ilaria
Co-authors:
Tedeschi, Marcelo
|
Cause Related Marketing And Country Of Origin Effect
Keywords:
Cause Related Marketing, Country Of Origin, Purchase Likelihood
|
Social Responsibility, Ethics and Consumer Protection |
|
Balbo, Laurie
Co-authors:
Gavard-Perret, Marie-Laure
|
The Message Framing Of Health Communications: How To Elicit Higher Intention To Get An Annual Pap Test?
Keywords:
Marketing Of Health, Health Communication, Message Framing
|
Advertising, Promotion and Marketing Communications |
|
Baltas, George
Co-authors:
Saridakis, Charalabos
Tsafarakis, Stelios |
Introducing Evolutionary Modeling To Strategic Retail Decisions: Optimal Diversification Of Store Portfolios Through Genetic Algorithms.
Keywords:
Evolutionary Modeling, Retail Diversification, Genetic Algorithms
|
Modelling and Forecasting |
|
Barrot, Christian
Co-authors:
Becker, Jan U.
|
Complexity Vs. Network Effects: How Different Tariff Models Affect Referrals For A Telecommunication Service
Keywords:
Referrals, Services, Tariffs
|
Services Marketing |
|
Bauer, Martina
Co-authors:
Reisinger, Heribert
Auer-Srnka, Katharina J. |
Household Structure And Dynamic Movements: A Life Cycle Perspective
Keywords:
Household Life Cycle, Lifestyle, Hidden Markov Model
|
Consumer Behaviour |
|
Becker, Jan-Michael
Co-authors:
Sarstedt, Marko
Ringle, Christian M. Völckner, Franziska |
Segment Retention And Collinearity In Mixture Regression Analysis
Keywords:
Segment Retention, Mixture Regression, Collinearity
|
Marketing Research and Research Methodology |
|
Ben Amor, Imen
|
Effects Of Complex Price Communication On Its Perceived Fairness: Case Of A Sequential Communication Of The Total Price
Keywords:
Segment Retention, Mixture Regression, Collinearity
|
Pricing and Financial Issues in Marketing |
|
Benavent, Christophe
Co-authors:
Benavent, Christophe
Meyer-Waarden, Lars Castéran, Herbert |
Vector Autoregressive (var) Persistence Modeling To Test The Long Term Effects Of Loyalty Programs
Keywords:
Loyalty Program, Scanner Panel, Vector Autoregressive (var) Modelling
|
Relationship Marketing |
|
Biedenbach, Galina
Co-authors:
Bengtsson, Maria
Wincent, Joakim |
Dynamics Of B2b Brand Equity: The Role Of Interdependencies In Buyer-Seller Relationships
Keywords:
Brand Equity, Organizational Buying Behavior, Buyer-Seller Relationships
|
Product and Brand Management |
|
Bielecki, Andre
Co-authors:
Albers, Soenke
|
An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model
Keywords:
Sales Management, Salesperson Performance, Performance Decomposition
|
Sales Management and Personal Selling |
|
Biemans, Wim
Co-authors:
Malshe, Avinash
Makovec Breni, Maja |
Taking Marketing-Sales Interface Research In A New Direction
Keywords:
Interface, B2b, Research
|
Sales Management and Personal Selling |
|
Bodur, Onur
Co-authors:
Bodur, Onur
Belisle, Jean-Francois Mantovani Lucena Da Silva, Danielle |
What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds
Keywords:
Consumer Self Presentation, Avatars, Virtual Worlds
|
New Technologies and E-Marketing |
|
Boeck, Harold
Co-authors:
Roy, Jean
Grégoire, Marc Durif, Fabien |
Are Consumers Ready To Accept Rfid Technology In Marketing?
Keywords:
Rfid, Intrusion, Attitude
|
New Technologies and E-Marketing |
|
Borau, Sylvie
Co-authors:
Mars, Marie-Catherine
|
Womens Resistance To Idealized Images Of Feminine Beauty In Advertising
Keywords:
Visual, Resistance, Beauty
|
Advertising, Promotion and Marketing Communications |
|
Boso, Nathaniel
Co-authors:
Cadogan, John, W.
Story, Vicky, M |
Market Orientation And Entrepreneurial Orientation As Drivers Of Product Innovation Success: A Study Of Exporting Firms
Keywords:
Export Entrepreneurial Orientation, Export Market Orientation, Export Product Innovation Success
|
International and Cross-Cultural Marketing |
|
Bosshammer, Hendrik
Co-authors:
Schaefers, Tobias
|
Diverse National Grocery Market Structures: An Explanatory Approach
Keywords:
Grocery Retailing, Retail Format, International Marketing
|
Retailing, Channel Management and Logistics |
|
Bothe, Stephanie
Co-authors:
Schäfer, Daniela B.
Hadwich, Karsten Bruhn, Manfred |
Do Good And Talk About It: The Importance Of Matching Self-Image And Image Of Csr Involvement
Keywords:
Corporate Social Responsibility, Personality Scale, Marketing Communication
|
Social Responsibility, Ethics and Consumer Protection |
|
Boukis, Achilles
Co-authors:
Gounaris, Spiros
|
The Effect Of Culture On Internal Marketing And The Moderating Effect Of Employee Resistance To The Internal Marketing - Employee Satisfaction Relationship
Keywords:
Internal-Marketing, Resistance-Change, Corporate-Culture
|
Services Marketing |
|
Bravo, Rafael
Co-authors:
Matute, Jorge
Pina, Jose M. |
Ethical Strategies In Banking: The Role Of Corporate Social Responsibility And Price Fairness As Drivers Of Customer Loyalty
Keywords:
Corporate Social Responsibility, Price Fairness, Retail Banking
|
Social Responsibility, Ethics and Consumer Protection |
|
Bremer, Lucas
Co-authors:
Heitmann, Mark
Stahl, Florian Ansari, Asim |
About The Relationship Of Personal Networks And Individual Success
Keywords:
Social Networking, Internet, Egocentric Networks
|
New Technologies and E-Marketing |
|
Bressolles, Gregory
Co-authors:
Durrieu, Francois
Amraoui, Leila |
Service Quality, Customer Value And Satisfaction Relationship Revisited Online
Keywords:
Electronic Service Quality, Online Customer Value, Online Customer Satisfaction
|
New Technologies and E-Marketing |
|
Breugelmans, Els
Co-authors:
Lui, Yuping
|
The Effects Of A Liability-Reducing Loyalty Program Policy Change On Consumer Purchase Behavior
Keywords:
Loyalty Program, Behavioral Loyalty, Modeling
|
Relationship Marketing |
|
Brodie, Roderick
Co-authors:
Sajtos, Laszlo
Kreis, Henning Hildebrandt, Lutz |
Relative Influence Of Brand Image And Brand Trust On Customer Value And Loyalty: Further Empirical Results
Keywords:
Brand, Service, Customer Value
|
Services Marketing |
|
Broekhuizen, Thijs
Co-authors:
Hoffmann, Arvid O.I.
|
Dimensions, Antecedents And Consequences Of Consumers Perceptions Of Online Newspapers Interactivity
Keywords:
Interactivity, Consumer Preferences, Website Features
|
New Technologies and E-Marketing |
|
Brunk, Katja H.
|
Consumer Perceived Ethicality: An Impression Formation Perspective
Keywords:
Interactivity, Consumer Preferences, Website Features
|
Social Responsibility, Ethics and Consumer Protection |
|
Burmester, Alexa
Co-authors:
Clement, Michel
Wu, Steven |
Can Star Actors And Star Directors Reduce The Risk Of Box Office Failure? An Analysis Of Risk Effects Of Actors And Directors
Keywords:
Star Power, Risk, Quantile Regression
|
Innovation and New Product Development |
|
Butori, Raphaelle
Co-authors:
Parguel, Béatrice
|
When Students Give Biased Responses To Researchers: An Exploration Of Traditional Paper Vs. Computerized Self-Administration
Keywords:
Data Collection, Social Desirability, Demand Artifacts
|
Marketing Research and Research Methodology |
|
Büttner, Oliver
Co-authors:
Florack, Arnd
Göritz, Anja S. |
Hedonic And Utilitarian Shoppers: Validating A Scale For Measuring Consumers Chronic Shopping Orientation
Keywords:
Shopping, Motivation And Goals, Inter-Individual Differences
|
Consumer Behaviour |
|
Cabooter, Elke
Co-authors:
Weijters, Bert
Geuens, Maggie Vermeir, Iris |
Who Said That Looks Do Not Matter? The Effects Of Rating Scales On Response Styles
Keywords:
Response Styles, Polarity, Anchors
|
Marketing Research and Research Methodology |
|
Cacho-Elizondo, Silvia
|
Creating Brand-Affection Capital Through Innovative Communication Strategies: The Case Of Michel & Augustin In France
Keywords:
Response Styles, Polarity, Anchors
|
Product and Brand Management |
|
Caemmerer, Barbara
Co-authors:
Dewar, Alistair
|
A Comparison Of Service Quality Expectations And Perceptions In The Public And The Private Sector
Keywords:
Public, Private, Service
|
Marketing of Public and Non-Profit Organisations |
|
Calabretta, Giulia
|
The Takeoff Of Environmental Technologies: An Evolutionary Analysis Of Relevant Drivers
Keywords:
Public, Private, Service
|
Innovation and New Product Development |
|
Campelo, Adriana
Co-authors:
Gnoth, Juergen
Thyne, Maree Aitken, Robert |
Co-Creation And A Sense Of Place
Keywords:
Place Branding, Co-Creation, Representation
|
Tourism Marketing |
|
Candi, Marina
Co-authors:
Gemser, Gerda
Van Den Ende, Jan |
Weighing Smoke And Counting Mirrors: Measuring Attention To The 'Sixth Sense' In New Product Development
Keywords:
Experiential Benefits, sixth Sense, Scale Development
|
Innovation and New Product Development |
|
Canhoto, Ana I.
|
Managing The Temporary Deterioration Of Customer Profitability: The Case Of The Credit Crunch
Keywords:
Experiential Benefits, sixth Sense, Scale Development
|
Relationship Marketing |
|
Carida, Angela
Co-authors:
Colurcio, Maria
Russo Spena, Tiziana Melia, Monia |
Time And Space For The Value Co-Creation: Temporary Shop
Keywords:
Temporary Shop, Value Co-Creation, Experience Co-Creation
|
Relationship Marketing |
|
Carricano, Manu
Co-authors:
Grégoire, De Lassence
|
A Model Of Customer Selection Using Predictive Measures Of Lifetime Value
Keywords:
Lifetime Value, Data Mining, Customer Selection
|
Relationship Marketing |
|
Casaló Arińo, Luis Vicente
Co-authors:
Casaló, Luis V.
Flavián, Carlos Guinalíu, Miguel |
Understanding Relationship Marketing In More Detail: The Role Of Consumer Happiness
Keywords:
Happiness, Satisfaction, Commitment
|
Relationship Marketing |
|
Cebollada, Javier
Co-authors:
Arce-Urriza, Marta
|
Private Labels And National Brands Across Online And Offline Channels
Keywords:
Electronic Commerce, Private Label, Grocery Retailing
|
New Technologies and E-Marketing |
|
Chaniotakis, Ioannis
Co-authors:
Lymperopoulos, Constantine
Soureli, Magdalini |
The Role Of Price Satisfaction In Managing Customer Relationships: The Case Of Financial Services
Keywords:
Switching, Relationships, Pricing
|
Relationship Marketing |
|
Chapleo, Chris
|
An Exploration Of successful Uk University Brands
Keywords:
Switching, Relationships, Pricing
|
Marketing of Public and Non-Profit Organisations |
|
Charry, Karine
Co-authors:
Pecheux, Claude
|
Threat Appeals For Non-Profit Advertisements Of Healthy Food To Children: Impact Of Repetition On Both Effectiveness And Ethical Concerns.
Keywords:
Threats, Children, Obesity
|
Marketing of Public and Non-Profit Organisations |
|
Chien, Pi-Hsuan Monica
Co-authors:
Cornwell, T. Bettina
Pappu, Ravi |
The Role Of Articulation In Sponsorship Portfolio Communication
Keywords:
Sponsorship, Brand Image, Articulation
|
Advertising, Promotion and Marketing Communications |
|
Christodoulides, George
Co-authors:
Michaelidou, Nina
Siamagka, Nikoletta |
A Typology Of Online Users Based On Emotions
Keywords:
Typology, Internet, Emotions
|
New Technologies and E-Marketing |
|
Chrysochou, Polymeros
Co-authors:
Krystallis, Athanasios
|
Repertoire And Frequency Of Consumption In Wine: Are Heavy Buyers More Loyal To Product Attributes?
Keywords:
Brand Loyalty, Polarisation, Wine
|
Product and Brand Management |
|
Claeys, Christel
Co-authors:
Roozen, Irene
|
On The Effectiveness Of Commercials For Profit Vs. Non-Profit Brands: The Impact Of Emotional Appeal And Media-Context.
Keywords:
Non-Profit, Emotional, Commercials
|
Marketing of Public and Non-Profit Organisations |
|
Claus, Bart
Co-authors:
Warlop, Luk
|
Once Bitten, Twice Shy: Attitudes Towards Humans Spill Over To Anthropomorphic Products
Keywords:
Anthropomorphization, Social Efficacy, Product Evaluation
|
Consumer Behaviour |
|
Cleeren, Kathleen
Co-authors:
Van Heerde, Harald
Dekimpe, Marnik |
On How To Deal With Harmed Brands. A Systematic Analysis Of The Impact Of Product-Harm Crises On Market Share And Category Purchases.
Keywords:
Product-Harm, Empirical-Generalizations, Crisis
|
Advertising, Promotion and Marketing Communications |
|
Clemenz, Julian
Co-authors:
Willach, Anne
Brettel, Malte Schmitt, Robert Möller, Timo |
How The Personality Of A Brand Impacts The Perception Of Different Dimensions Of Quality
Keywords:
Branding, Quality, Durables
|
Product and Brand Management |
|
Coelho, Filipe
Co-authors:
Rodrigues, Luiza
Sousa, Carlos |
Control Mechanisms And Goal Orientations: Evidence From Frontline Service Employees
Keywords:
Goal, Orientations, Services
|
Services Marketing |
|
Constantinides, Efthymios
Co-authors:
Constantinides, Efthymios
Lorenzo Romero, Carlota Alarcon Del Amo, Maria Del Carmen Gómez Borja, Miguel Ángel |
Adoption Of Social Networking Sites By Dutch Users
Keywords:
Tam, Social Networking, Web2.0
|
New Technologies and E-Marketing |
|
Costa, Claudia
Co-authors:
Lages, Luis
Queiroga, Ana |
The Determinants And Consequences Of Customer Oriented Solutions: Analysing The Role Of Financial Performance
Keywords:
Past Performance, Customer Oriented Solutions, Future Performance
|
Innovation and New Product Development |
|
Cottet, Patrice
Co-authors:
Lichtle, Marie-Christine
Plichon, Véronique |
The Compared Effect Of Perceived Sensory Stimuli During The Shopping Experience
Keywords:
Stores Physical Environment, Consumers Perceptions, Emotions
|
Retailing, Channel Management and Logistics |
|
Cowley, Elizabeth
Co-authors:
Anthony, Christina
|
Daydreaming: Basing Risky Decisions On What Didnt Happen
Keywords:
Counterfactuals, Risk, Memory
|
Consumer Behaviour |
|
Currás Pérez, Rafael
Co-authors:
Gnoth, Juergen
Andreu, Luisa |
Tourism Networking In Major Events: Auckland And Valencias Responses To Mounting The Americas Cup Regatta In 2003 And 2007
Keywords:
Destination Marketing, Sport Events, Networking
|
Tourism Marketing |
|
Czellar, Sandor
Co-authors:
Lebar, Charles
Czellar, Sandor |
Im An Expert ... Or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing
Keywords:
Consumer Knowledge, Information Processing, Self-Esteem
|
Consumer Behaviour |
|
Da Mota Pedrosa, Alex
Co-authors:
Blazevic, Vera
|
Customer Integration In New Service Development
Keywords:
Co-Creation, New Service Development, Knowledge
|
Innovation and New Product Development |
|
Dall'Olmo Riley, Francesca
Co-authors:
Singh, Jaywant
Hand, Chris |
How Differentiated Are Branded Commodities: An Empirical Examination Of Consumer Attitudes And Behaviour
Keywords:
Commodities, Dirichlet, Positioning
|
Product and Brand Management |
|
De Angelis, Matteo
Co-authors:
Kraus, Paul
Carpenter, Gregory |
Competitive Brand Differentiation: Choosing Between Being Better And Being Different
Keywords:
Differentation, Attribute, Ambiguity
|
Consumer Behaviour |
|
De Brentani, Ulrike
Co-authors:
Reid, Susan E.
Kleinschmidt, Elko J. |
A Typology Of Front-End Market Vision Capability Scenarios Of High-Tech Firms Involved In Radical Innovation
Keywords:
Fuzzy Front-End, Radical Innovation, Market Vision
|
Innovation and New Product Development |
|
Del Río, Maria Luisa
Co-authors:
García, Teresa
Varela, Concepción Benito, Leandro |
Service Orientation And Quality
Keywords:
Organization Service Orientation, Service Quality, Customer-Contact Employee
|
Tourism Marketing |
|
Delacroix, Eva
Co-authors:
Guillard, Valérie
|
Are You An Early Bird Or A Nigt Owl? Why Are Diurnal Types Relevant For Marketing?
Keywords:
Morningness, Eveningness, Sleeping
|
Consumer Behaviour |
|
Desmet, Pierre
|
An Individual Measure Of Reference Prices Using Price Limits
Keywords:
Morningness, Eveningness, Sleeping
|
Pricing and Financial Issues in Marketing |
|
Dickinger, Astrid
|
How Hedonic And Utilitarian Service Attributes Moderate The Effect Of Antecedents On Service Quality
Keywords:
Morningness, Eveningness, Sleeping
|
New Technologies and E-Marketing |
|
Dimitriu, Radu-Mihai
Co-authors:
Samuelsen, Bendik
Warlop, Luk |
The Dark Side Of Brand Extension Similarity
Keywords:
Brand, Extension, Similarity
|
Consumer Behaviour |
|
Dolnicar, Sara
Co-authors:
Gruen, Bettina
Rossiter, John |
An Initial Empirical Guide To Translating Between Different Answer Formats
Keywords:
Questionnaire, Survey, Mapping
|
Marketing Research and Research Methodology |
|
Domma, Peter Wolfgang
Co-authors:
Morschett, Prof. Dr. Dirk
Schramm-Klein, Prof. Dr. Hanna Zentes, Prof. Dr. Joachim |
An Experimental Investigation Of The Influence Of Virtual Community Characteristics On Consumers' Evaluations Of An Online Store
Keywords:
E-Commerce, Virtual Community, Experimental Design
|
New Technologies and E-Marketing |
|
Dost, Florian
Co-authors:
Wilken, Robert
|
"BDM-Range" - A Coherent Alternative To Measure Willingness To Pay As A Range
Keywords:
Willingness To Pay, Bdm, Wtp As A Range Concept
|
Marketing Research and Research Methodology |
|
Driesmans, Karolien
Co-authors:
Lens, Inge
Janssens, Kim Pandelaere, Mario |
Ovulatory Cycle Effects On Womens Attention To Prestige Goods
Keywords:
Ovulatory Cycle, Visual Attention, High-Status Products
|
Consumer Behaviour |
|
Dunn, Steven
Co-authors:
Bogomolova, Svetlana
Sharp, Byron |
Nonconscious Influence Of Colour On Brand Choice
Keywords:
Environmental Cues, Nonconscious Influence, Brand Choice
|
Consumer Behaviour |
|
Durif, Fabien
Co-authors:
Boivin, Caroline
Julien, Charles |
Green Products? You Said Green Products?
Keywords:
Green Product, Definition, Comparison Of Perspectives
|
Social Responsibility, Ethics and Consumer Protection |
|
Ebling, Christine
Co-authors:
Louviere, Jordan
Islam, Towhidul |
If I Like You Once, Will I Like You Again?: Brand Carryover Effects On Mean And Variance In Related Discrete Choice Experiments
Keywords:
Brand-Equity, Scale-Heterogeneity, Discrete-Choice-Experiment
|
Marketing Research and Research Methodology |
|
Eckert, Anne
Co-authors:
Tischer, Sven
Hildebrandt, Lutz |
The Impact Of Corporate Reputation: Linking Publication Of Reputation Rankings And Share Prices
Keywords:
Reputation, Performance, Measurement
|
Marketing Strategy and Leadership |
|
Eisend, Martin
|
Investigating The Relationship Between Gender Stereotyping In Advertising And Gender-Related Values In Society
Keywords:
Reputation, Performance, Measurement
|
Advertising, Promotion and Marketing Communications |
|
Ellwood, Janie
Co-authors:
Rettie, Ruth
|
A Comparison Between Text And Image Search In The Context Of Online Shopping For The Uk Womens Fashion Industry
Keywords:
E-Marketing, Online Search, Visual Search
|
New Technologies and E-Marketing |
|
Engeser, Stefan
Co-authors:
Steiner, Susanne
Kehr, Hugo, M. |
Tracking Motivation Of Lead Users And Non-Lead Users In Workshops On Sustainability Innovations
Keywords:
Lead User, Innovation, Motivation
|
Innovation and New Product Development |
|
Erfgen, Carsten
Co-authors:
Zenker, Sebastian
Schulze, Caroline Sattler, Henrik |
Hunting Vampires: Do Celebrity Endorsers Suck The Recall From The Brand?
Keywords:
Celebrity Endorsement, Brand Management, Advertising Effectiveness
|
Advertising, Promotion and Marketing Communications |
|
Erz, Antonia
Co-authors:
Tomczak, Torsten
Gassmann, Oliver |
Advertising New Products: Exploring The Effects Of Information And Product Complexity On Consumers Responses
Keywords:
Advertising, Innovation, Complexity
|
Innovation and New Product Development |
|
Esmeralda, Crespo
Co-authors:
Salvador, Del Barrio
|
Impact Of Online Sales Promotion Type On Internet User Recall
Keywords:
Sales Promotion, Brand Equity, Brand And Product Recall
|
Advertising, Promotion and Marketing Communications |
|
Evans, Jody
Co-authors:
Bridson, Kerrie
Rentschler, Ruth |
Manifestations Of Brand Orientation Within Museums
Keywords:
Branding, Orientation, Museums
|
Marketing of Public and Non-Profit Organisations |
|
Fam, Kim
Co-authors:
Gazley, Aaron
Waller, David S Krisjanous, Jayne |
Attitudes To Offensive Advertising In China: A Comparison With The West
Keywords:
Advertising, Offensive, Culture
|
Marketing in Emerging and Transition Economies |
|
Faraji-Rad, Ali
Co-authors:
Dimitriu, Radu-Mihai
|
The Impact Of Negative Online Reviews: When Does Reviewer Similarity Make A Difference?
Keywords:
Word Of Mouth, Homophily, Utilitarian
|
Consumer Behaviour |
|
Faseur, Tineke
|
The Impact Of An Endorsers Race And Celebrity Status On Consumers Evaluations Of Advertisements.
Keywords:
Word Of Mouth, Homophily, Utilitarian
|
Advertising, Promotion and Marketing Communications |
|
Fassnacht, Martin
Co-authors:
Rumpf, Katia
|
Parent Brand Evaluation After Price-Based Brand Extensions: The Impact Of Brand Concept And Extension Direction
Keywords:
Brand Extension, Brand Evaluation, Price Management
|
Product and Brand Management |
|
Feiereisen, Stephanie
Co-authors:
Wong, Veronica
Broderick, Amanda |
Emotions And Consumer Early Evaluations Of Really New Products (rnps)
Keywords:
Emotions, Analogies, Mental Simulations
|
Innovation and New Product Development |
|
Fernández, Estela
Co-authors:
Román, Sergio
Wagner, Janet |
The Best Of Two Worlds: The Multichannel Customer'S Service Experience
Keywords:
Multichannel, Extra Attention, Web Site Benefits
|
Retailing, Channel Management and Logistics |
|
Fetscherin, Marc
Co-authors:
Melewar, T.C.
|
Predecessor And Effects Of Brand Love: Applying Parasocial Love Theory To Consumer Brand Relationships
Keywords:
Brand Love, Brand Loyalty, Consumer-Brand Relationship
|
Product and Brand Management |
|
Fleck, Nathalie
Co-authors:
Fleck, Nathalie
Michel, Geraldine |
How Could The Congruence Model Explain Co-Branding Effectiveness?
Keywords:
Co-Branding, Congruence, Relevancy-Expectancy
|
Product and Brand Management |
|
Fransen, Marieke
Co-authors:
Van Rompay, Thomas
|
The Effects Of Online Experience-Based Marketing Communication On Consumer Responses
Keywords:
Marketing Communication, Experience, Affective Orientation
|
Advertising, Promotion and Marketing Communications |
|
Frías Jamilena, Dolores MŞ
Co-authors:
Polo, Ana
Rodríguez, Miguel Ángel |
The Measurement Of The Rural Tourist Overall Experience Through Perceived Value
Keywords:
Rural Tourism, Perceived Value, Scale
|
Tourism Marketing |
|
Fritsch, Elisabeth
Co-authors:
Zeugner-Roth, Katharina Petra
Diamantopoulos, Adamantios |
Home Country Bonds And Biases: Linkages And Impact On Purchase Intentions
Keywords:
National Identity, Patriotism, Nationalism
|
International and Cross-Cultural Marketing |
|
Frösén, Johanna
Co-authors:
Vassinen, Antti
Jaakkola, Matti Tikkanen, Henrikki |
Market Orientation Profiles Of Finnish Companies
Keywords:
Market Orientation, Firm Profile, Finland
|
Marketing Strategy and Leadership |
|
Frow, Pennie
Co-authors:
Payne, Adrian
Storbacka, Kaj |
A Conceptual Model For Value Co-Creation: Designing Collaboration Within A Service System
Keywords:
Co-Creation, S-D Logic, Value
|
Marketing Theory |
|
Gabrielson, Peter
Co-authors:
Söderlund, Magnus
|
I Did Not Get The Same As The Other Customer! An Examination Of The Effects Of Under-Reward, Equity-Reward, And Over-Reward In The Transparent Service Encounter
Keywords:
Justice, Encounters, Satisfaction
|
Services Marketing |
|
García De Frutos, Nieves
Co-authors:
Antolín Lopez, Raquel
Ortega Egea, Jose Manuel |
Fighting Climate Change: A Study Of European Citizens Pro-Environmental Behavior
Keywords:
Climate, Regression, Environment
|
Social Responsibility, Ethics and Consumer Protection |
|
Garnier, Marion
Co-authors:
Maille, Virginie
Poncin, Ingrid |
Perceived Realism And Virtuality: The Impact Of Sensory Experiences On A 3d Commercial Website
Keywords:
Internet, 3d, Sensory Experience
|
New Technologies and E-Marketing |
|
Gaspar Ferreira, Alcina Teresa
Co-authors:
Gaspar Ferreira, Alcina Teresa
Fernandes Coelho, Filipe Jorge De Chernatony, Leslie |
From Personal Values To Store Brand Purchase
Keywords:
Store Brands, Personal Values, Price Perceptions
|
Product and Brand Management |
|
Gaston-Breton, Charlotte
Co-authors:
Macé, Sandrine
|
Who Are The 99-Ending Prices Prone Consumers? Evidence From A Gfk Conjoint Analysis
Keywords:
Odd Pricing, Decision Process, Conjoint Analysis
|
Pricing and Financial Issues in Marketing |
|
Gattringer, Regina
|
Channel Strategy Configurations For Manufacturers With Indirect Distribution
Keywords:
Odd Pricing, Decision Process, Conjoint Analysis
|
Retailing, Channel Management and Logistics |
|
Gavilán, Diana
Co-authors:
Avello, María
Blasco, Francisca Abril, Carmen |
"the More I Enjoy The Experience, The More I Buy"
Keywords:
Shopping Mall, Experiential Marketing, Retail Strategy
|
Retailing, Channel Management and Logistics |
|
Gazquez Abad, Juan Carlos
Co-authors:
De Canniére, Marie Hélčne
Mondéjar-Jiménez, Juan Antonio López-Martínez, Francisco J. |
The Role Of Past Behaviour On The Impact Of Direct Mail: An Empirical Analysis Using Rfm-Approach
Keywords:
Past Behaviour, Rfm, Direct Mailing
|
Advertising, Promotion and Marketing Communications |
|
Geersbro, Jens
Co-authors:
Ritter, Thomas
|
Antecedents Of Customer Relationship Termination
Keywords:
Relationship Termination, Relationship Recovery, Unprofitable Relationships
|
Business-to-Business Marketing & Networks |
|
Geiger, Ingmar
Co-authors:
Wilken, Robert
Backhaus, Klaus |
Enhancing Negotiation Success Through A Good Batna And Buyer-Seller Relationships - An Investigation Into The "Black Box" Of Negotiations
Keywords:
Negotiation Interaction, Buyer-Seller Relationship, Industrial Marketing
|
Business-to-Business Marketing & Networks |
|
Gelbrich, Katja
|
How It Feels To Pay Less Than Others
Keywords:
Negotiation Interaction, Buyer-Seller Relationship, Industrial Marketing
|
Consumer Behaviour |
|
Gensler, Sonja
Co-authors:
Voelckner, Franziska
Egger, Marc Fischbach, Kai Schoder, Detlef |
Listen To Your Customers! Using Consumer-Generated Content To Elicit Brand Image
Keywords:
Consumer-Generated Content, Brand Image, Network Analysis
|
Marketing Research and Research Methodology |
|
Giachetti, Claudio
Co-authors:
Lanzolla, Gianvito
|
Product Diffusion And Time To Adoption Of New Technologies By Industry Incumbents. The Case Of The Uk Mobile Phone Industry
Keywords:
Time To Technology Adoption, Product Diffusion, Mobile Phone
|
Innovation and New Product Development |
|
Gill, Tripat
Co-authors:
Lei, Jing
Lee, Wonkyong |
Barriers To The Adoption Of Counter-Stereotypical Products
Keywords:
Counter-Stereotypes, Stereotyping, Subtyping
|
Consumer Behaviour |
|
Giménez, Miguel
Co-authors:
Ruiz, Salvador
Marín, Longinos |
Rest In Peace!. Generativity And Transcendent Products In Consumer Behavior.
Keywords:
Generativity, Transcendent Products, Legacy
|
Social Responsibility, Ethics and Consumer Protection |
|
Glady, Nicolas
Co-authors:
Lemmens, Aurélie
Croux, Christophe |
Modeling Within- And Across-Customer Association In Lifetime Value With Copulas
Keywords:
Lifetime, Value, Copula
|
Modelling and Forecasting |
|
Goedertier, Frank
Co-authors:
Dawar, Niraj
Weijters, Bert Geuens, Maggie |
Does Brand Prototypicality Help Or Hinder Consumer Acceptance Of Distant New-To-The-World Branded Product Innovations?
Keywords:
Brand Prototypicality, Perceived Risk, Product Innovation
|
Innovation and New Product Development |
|
Gómez Aguilar, Alejandro
Co-authors:
Yagüe Guillén, María Jesús
|
City Brand Personality: An Application To Barcelona And Sevilla
Keywords:
City Brand Personality, Second-Order Models, Reflective And Formative Indicators
|
Tourism Marketing |
|
Gómez-Suárez, Mónica
Co-authors:
Rozano, Mercedes
|
Intention To Purchase Generic Drugs: A Causal Model
Keywords:
Generic, Drugs, Prescribers
|
Marketing of Public and Non-Profit Organisations |
|
Gonçalves Pereira, Hélia
Co-authors:
Rita, Paulo
Salgueiro, Fatima |
Evaluating Traditional Online Purchase Factors That Influence Online Tourism Customers Satisfaction
Keywords:
Tourism Marketing, Online Tourism Purchase Products, Relationship Marketing
|
Tourism Marketing |
|
Gounaris, Spiros
Co-authors:
Papadakis, George
Tzempelikos, Nektarios |
Does CRM Pay? An Empirical Investigation Of The Benefits Of CRM
Keywords:
Crm Intensity, Competition Intensity, Market Volatility
|
Relationship Marketing |
|
Grammens, Dieter
Co-authors:
Vyncke, Patrick
Sohier, Julie |
"(n)eyes" To See You: The Ad-Likeability Impact Of Direct Versus Averted Gaze As An Advertising Cue.
Keywords:
Cue-Management, Evolutionary Psychology, Gazing
|
Advertising, Promotion and Marketing Communications |
|
Grant, Ian
Co-authors:
Mcleod, Charlotte
|
Ambivalence Revisited: Advertising Copywriters Feelings Towards Digital Media
Keywords:
Digital, Advertising, Copywriters
|
Advertising, Promotion and Marketing Communications |
|
Griese, Ilka
Co-authors:
Pick, Doreén
Kleinaltenkamp, Michael |
Learning From Single Customers The Link Between Learning Orientation, Knowledge Generation Competence And Innovativeness In B2b Markets
Keywords:
Knowledge Generation Competence, Learning Orientation, Innovativeness
|
Innovation and New Product Development |
|
Groeppel-Klein, Andrea
Co-authors:
Koenigstorfer, Joerg
Strauss, David |
Does Official Sponsoring Of Major Sport Events Pay Off? Implicit And Explicit Effectiveness Measures For Official Versus Non-Official Sponsors Of The Fifa World Cup And The Uefa Euro
Keywords:
Sponsoring, Ambush Marketing, Implicit/explicit Attitude Formation
|
Advertising, Promotion and Marketing Communications |
|
Grohs, Reinhard
Co-authors:
Wagner, Udo
Steiner, Regina |
Drivers Of Correct Sponsor Identification For Children
Keywords:
Children, Sponsorship, Sponsor Memorization
|
Advertising, Promotion and Marketing Communications |
|
Gronholdt, Lars
|
The Effectiveness Of Radio Advertising: A Structural Equation Modelling Approach
Keywords:
Children, Sponsorship, Sponsor Memorization
|
Advertising, Promotion and Marketing Communications |
|
Grosso, Monica
Co-authors:
Castaldo, Sandro
Premazzi, Katia |
Store Trust's Antecedents And Impacts On Store Loyalty: Some Preliminary Results In The Fashion Sector
Keywords:
Trust, Store Loyalty, Retailing
|
Retailing, Channel Management and Logistics |
|
Guenzi, Paolo
Co-authors:
Spiro, Rosann
|
Investigating The Antecedents Of Customer Trust In The Salesperson
Keywords:
Trust, Adaptive Selling, Creative Selling
|
Sales Management and Personal Selling |
|
Guese, Katharina
|
Relational Norms In Consumer-Brand Relationships: A Comprehensive Framework And An Empirical Test
Keywords:
Trust, Adaptive Selling, Creative Selling
|
Relationship Marketing |
|
Guibert, Nathalie
Co-authors:
Belvaux, Bertrand
|
Cultural Values In International Segmentation: The Taste For Wine In China, Chile And France
Keywords:
Value, International, Wine
|
International and Cross-Cultural Marketing |
|
Guido, Gianluigi
Co-authors:
Peluso, Alessandro M.
Martino, Alessandro |
Brand Anthropomorphism: Its Dimensions And Measurement
Keywords:
Anthropomorphism, Brand Perception, Brand Personality And Image
|
Product and Brand Management |
|
Guillard, Valerie
|
Consumers' Tendency To Keep Objects: Definition And Measure
Keywords:
Anthropomorphism, Brand Perception, Brand Personality And Image
|
Consumer Behaviour |
|
Haenlein, Michael
Co-authors:
Kaplan, Andreas M.
|
The Emotional Consequences Of Unprofitable Customer Abandonment: Feeling Sorry For The Other Or Good About Yourself?
Keywords:
Relationship Marketing, Relationship Dissolution, Unprofitable Customer Abandonment
|
Consumer Behaviour |
|
Hakala, Ulla
Co-authors:
Terho, Harri
Kärkkäinen, Jenny |
The Spillover Effects Of Co-Branding On Partner Brands' Brand Equity
Keywords:
Co-Branding, Spillover Effects, Brand Equity
|
Product and Brand Management |
|
Halaszovich, Tilo
Co-authors:
Burmann, Christoph
Hegner, Sabrina |
Measuring The Marketing Mix Influence On The Value Share Of New Fmcg Products
Keywords:
New Product, Product Launch, Panel Estimator
|
Innovation and New Product Development |
|
Halkias, Georgios
Co-authors:
Kokkinaki, Flora
|
The Effects Of Schema Incongruent Advertising Information: Verbal-Based And Image-Based Incongruity
Keywords:
Schema, Incongruity, Attitudes
|
Advertising, Promotion and Marketing Communications |
|
Halkoaho, Jenniina
|
Connectedness And Self-Concept Connection In Consumer-Program Relationships
Keywords:
Schema, Incongruity, Attitudes
|
Consumer Behaviour |
|
Hanning, Debra
Co-authors:
Holzmüller, Hartmut H.
|
Taking Sides - When Frontline Employees Choose Their Customers Over Their Company
Keywords:
Role Conflict, Frontline Employees, Interpersonal Bonds
|
Sales Management and Personal Selling |
|
Hartmann, Benjamin Julien
Co-authors:
Ots, Mart
|
What The Heck Is A Mash-Up? Consumer Generated Media, Value Creation And Resource Integration.
Keywords:
Internet, Prosumption, Value-Creation
|
New Technologies and E-Marketing |
|
Haselhoff, Vanessa
Co-authors:
Toellner, Alke
Blut, Markus |
"To Buy Or Not To Buy: That Is The Question" - Empirical Assessment Of Consumers Perceived Impact Of Ewom On Buying Decision
Keywords:
Ewom, Consumerbehavior, Sem
|
New Technologies and E-Marketing |
|
Hatzithomas, Leonidas
Co-authors:
Outra, Evaggelia
Zotos, Yorgos |
Postmodern Advertising: A Longitudinal Study Of Super Bowl Commercials
Keywords:
Postmodernism, Super Bowl Commercials, Attitude Toward The Ad
|
Advertising, Promotion and Marketing Communications |
|
He, Hongwei
Co-authors:
Petropoulos, Konstantinos
Li, Yan |
The Effects Of Store Corporate Associations On Store Brand Responses
Keywords:
Store Brand, Corporate Associations, Csr
|
Product and Brand Management |
|
He, Huiying
Co-authors:
Campo, Katia
Breugelmans, Els |
Online Shopping Behaviour For Groceries: The Impact Of Product-Specific Purchase Barriers And Online Buying Experience
Keywords:
Multi-Channel Shopping, Product-Specific Barriers, Online Buying Experience
|
Retailing, Channel Management and Logistics |
|
Heath, M. Teresa
Co-authors:
Ennew, Christine
Tynan, Caroline |
The Symbolic Value Of Self-Gift Consumer Behaviour: An Exploratory Study
Keywords:
Symbolic, Hedonic, Self-Gifts
|
Consumer Behaviour |
|
Hedlund, Therese
|
The Impact Of Values, Willingness To Carry Economic Sacrifices, And Environmental Concern On Ecological Sustainable Vacation Choices
Keywords:
Symbolic, Hedonic, Self-Gifts
|
Tourism Marketing |
|
Hehn, Patrick
Co-authors:
Silberer, Guenter
|
Branding And Product Differentiation By Scent
Keywords:
Branding, Scent, Brand Perception
|
Product and Brand Management |
|
Heidenreich, Sven
Co-authors:
Talke, Katrin
|
Innovation Resistance - Integrating Negative Outcomes In Innovation Decision Modeling
Keywords:
Resistance To Innovation, Barriers To Adoption, Innovation-Decision Model
|
Innovation and New Product Development |
|
Heinio, Sanna
|
Seeing The Scent Of Garden - Package Design As A Channel To Multisensory Experience
Keywords:
Resistance To Innovation, Barriers To Adoption, Innovation-Decision Model
|
Advertising, Promotion and Marketing Communications |
|
Hellen, Katarina
Co-authors:
Sääksjärvi, Maria
|
The Trait Happiness Predicts Perceived Service Quality
Keywords:
Happiness, Mood, Service Quality
|
Services Marketing |
|
Hemetsberger, Andrea
Co-authors:
Hoppe, Melanie
Matzler, Kurt Mühlbacher, Caroline Pichler, Elisabeth A. |
Sensing And Experiencing The Transformative Power Of Brands - An Investigation Into Passionate Consumption Of Lingerie
Keywords:
Brand Experience, Self-Transformation, Passion
|
Consumer Behaviour |
|
Herbst, Uta
Co-authors:
Austen, Viola
Voeth, Markus |
The Role Of Decision History In Industrial Markets
Keywords:
Buying Center, Manifest Influence, Decision History
|
Business-to-Business Marketing & Networks |
|
Herhausen, Dennis
Co-authors:
Schögel, Marcus
|
Customer Right-Channeling: Conceptual Development And Experimental Evidence Of Channel Migration Encouragement Through Assortment Modification
Keywords:
Multichannel Management, Customer Right-Channeling, Channel Migration
|
Retailing, Channel Management and Logistics |
|
Heuke, Rebecca
Co-authors:
Erfgen, Carsten
Sattler, Henrik |
Does Image-Congruent Media Selection Influence Celebrity Endorsement Advertising Success?
Keywords:
Celebrity Endorsement, Media Selection, Advertising Effectiveness
|
Advertising, Promotion and Marketing Communications |
|
Heuvinck, Nico
Co-authors:
Vermeir, Iris
Geuens, Maggie |
Message Efficacy For One-Sided Versus Two-Sided Messages: The Moderating Role Of Attitude Ambivalence
Keywords:
Message Sidedness, Attitude Ambivalence, Attitude Certainty
|
Consumer Behaviour |
|
Hmaida, Jouba
|
A Comparative Study Of Self-Construal Effects On Consumer Brand Categorization In France And Morocco
Keywords:
Message Sidedness, Attitude Ambivalence, Attitude Certainty
|
Marketing in Emerging and Transition Economies |
|
Hodgkinson, Ian
Co-authors:
Hughes, Mathew
Hughes, Paul Morgan, Robert |
The Role Of Absorptive Capacity In The Market Orientation-Customer Performance Relationship For Public Service Provision
Keywords:
Market Orientation, Absorptive Capacity, Public Management
|
Marketing of Public and Non-Profit Organisations |
|
Hofmann, Julian
Co-authors:
Clement, Michel
Hennig-Thurau, Thorsten Völckner, Franziska |
The Power Of Stars Across Industries
Keywords:
Entertainment Industry, Star Power, Media Products
|
Product and Brand Management |
|
Kennedy, Rachel
Co-authors:
Northover, Haydn
Leighton, Jane Lion, Sebastien Bird, Geoff |
Pre-Test Advertising - Proposing A New Validity Project.
Keywords:
Pre-Testing, Validation, Advertising
|
Advertising, Promotion and Marketing Communications |
|
Klarmann, Martin
Co-authors:
Homburg, Christian
Allmann, Jan |
External Versus Internal Price Search In Industrial Buying: The Moderating Role Of Customer Satisfaction
Keywords:
Price-Search, Industrial-Buying, Behavioral-Pricing
|
Business-to-Business Marketing & Networks |
|
Klein, Kristina
Co-authors:
Melnyk, Valentyna
Voelckner, Franziska |
Whats In A Name? Asymmetry Of Foreign Branding Effects In Hedonic Versus Utilitarian Product Categories
Keywords:
International Marketing, Brand Management, Foreign Branding
|
International and Cross-Cultural Marketing |
|
Paul, Michael
Co-authors:
Hennig-Thurau, Thorsten
Rudolph, Thomas |
Modeling Optimal Multichannel Strategies In Service Industries
Keywords:
Multichannel Management, Customer Equity, Services Marketing
|
Services Marketing |
|
Peluso, Alessandro M.
Co-authors:
De Angelis, Matteo
Costabile, Michele |
Did It Happen To Whom? New Insights Into The Relative Effect Of Positive And Negative Product Judgments On Wom
Keywords:
Wom, Product Judgment, Experience Level
|
Advertising, Promotion and Marketing Communications |
|
Pick, Doreén
Co-authors:
Pick, Doreén
Kreis, Henning |
Positive WOM - Why Defected Customers Intend To Recommend A Former Firm
Keywords:
Positive Word-Of-Mouth, Customer Defection, Customer Return
|
Relationship Marketing |
|
Salzberger, Thomas
Co-authors:
Koller, Monika
|
Examining The Functioning Of Different Response Scales Based On Innovative Measurement Models
Keywords:
Response Scale Functioning, Likert-Type Response Scale, Rasch Model
|
Marketing Research and Research Methodology |
|
Sánchez Villar, Juan
Co-authors:
Bigné Alcańiz, Enrique
Aldás Manzano, Joaquín |
Internet Interaction And Political Behavior: An Approach To Blogs As Adoption Channels For Participatory Political Roles
Keywords:
Political Marketing, Weblogs, Web 2.0
|
New Technologies and E-Marketing |
|
Sande, Jon Bingen
Co-authors:
Ghosh, Mrinal
|
Dealing With Endogeneity In Inter-Organizational And Marketing Strategy Research: A Review
Keywords:
Endogeneity, Inter-Organizational Research, Marketing Strategy
|
Retailing, Channel Management and Logistics |
|
Hogreve, Jens
Co-authors:
Frick, Bernd
Eggert, Andreas |
Corporate Reputation And Customers Value Perceptions: A Dynamic Analysis
Keywords:
Corporate Reputation, Customer-Perceived Value, Latent Growth Modeling
|
Business-to-Business Marketing & Networks |
|
Homburg, Christian
Co-authors:
Esser, Silke
Klarmann, Martin |
What Drives The People Working In Marketing, Sales, And R&d?
Keywords:
Marketing Culture, Functional Culture, Educational Culture
|
Marketing Strategy and Leadership |
|
Hoppe, Melanie
|
Who Exactly Is A Member Of A Brand Community? Conceptualisation Of Brand Community Membership
Keywords:
Marketing Culture, Functional Culture, Educational Culture
|
Product and Brand Management |
|
Horbel, Chris
Co-authors:
Woratschek, Herbert
Popp, Bastian |
The Role Of Identification And Co-Creation In The Service-Profit Chain
Keywords:
Service-Profit Chain, Identification, Value Co-Creation
|
Services Marketing |
|
Horn, Carmen
Co-authors:
Fries, Anne
Gedenk, Karen |
"My Vote For My Mailman": Designing Communication Campaigns With Reciprocity
Keywords:
Reciprocity, Communication, Sweepstakes
|
Advertising, Promotion and Marketing Communications |
|
Hortinha, Paula
Co-authors:
Lages, Carmen
Lages, Luis |
Trading Off Customer And Technology For Innovation:
Keywords:
Strategic_orientation, Exploration_exploitation, Export_performance
|
Innovation and New Product Development |
|
Horváth, Csilla
Co-authors:
Adiguzel, Feray
|
Measures Of Compulsive Buying: Applications And Recommendations
Keywords:
Compulsive Buying, Scale Validation, Europe
|
International and Cross-Cultural Marketing |
|
Hruschka, Harald
Co-authors:
Plank, Kilian
|
A Copula-Based Multivariate Generalization Of The Bass Model
Keywords:
Diffusion, Bass Model, Copula
|
Modelling and Forecasting |
|
Huber, Frank
Co-authors:
Weihrauch, Andrea
Meyer, Frederik Johannes, Vogel |
Alike, But Different? The Role Of Post-Crisis Communication In Lowering A Scandals Impact on a Companys Reputation
Keywords:
Crisis Communication, Reputation, Support Intention
|
Social Responsibility, Ethics and Consumer Protection |
|
Hubert, Mirja
Co-authors:
Hubert, Marco
Büttner, Oliver Florack, Arnd Kenning, Peter |
Compulsive Buying Behavior In Men: Insights Into Automatic Processes And Neural Correlates
Keywords:
Compulsive Buying, Consumer Neuroscience, Neuromarketing
|
Social Responsibility, Ethics and Consumer Protection |
|
Hultén, Bertil
|
Sensory Marketing: The Multi-Sensory Brand Experience
Keywords:
Compulsive Buying, Consumer Neuroscience, Neuromarketing
|
Marketing Theory |
|
Huneke, Tabea
Co-authors:
Moeller, Sabine
Schaefers, Tobias |
Determinants Of The Demand For Healthy Food: Does Stress Suppress Health Orientation In On-The-Go Consumption?
Keywords:
Convenience, Health Orientation, On-The-Go Consumption
|
Retailing, Channel Management and Logistics |
|
Hutter, Katja
|
Co-Creation Communities As Product Endorsers - An Alternative To Star Endorsers
Keywords:
Convenience, Health Orientation, On-The-Go Consumption
|
Advertising, Promotion and Marketing Communications |
|
Ifie, Kemefasu
Co-authors:
Jayawardhena, Chanaka
Cadogan, John |
The Organisational Culture Antecedents Of Service Delivery
Keywords:
Service, Culture, Values
|
Services Marketing |
|
Ihl, Christoph
Co-authors:
Piller, Frank
|
The Influence Of Base Product Quality On Customization Utility
Keywords:
Customization, Product Utility, Experiments
|
Product and Brand Management |
|
Imrie, Brian
|
The Influence Of Culture And National Identity Upon Service Quality Evaluation
Keywords:
Customization, Product Utility, Experiments
|
Services Marketing |
|
Indounas, Kostis
Co-authors:
Roth, Stefan
|
Antecedents And Consequences Of Strategic Price Management In New Zealand Service Industries
Keywords:
Pricing, Price Management, Service Industry
|
Pricing and Financial Issues in Marketing |
|
Jaakkola, Matti
Co-authors:
Nagy, Gábor
Tölö, Miikka |
The Mediating Role Of Organizational Capabilities In The Relationship Between Strategic Orientations And Business Performance: Evidence From Developed And Developing Countries
Keywords:
Learning Orientation, Business Performance, Structural Equation Modeling
|
Marketing Strategy and Leadership |
|
Jahn, Steffen
Co-authors:
Drengner, Jan
Gaus, Hansjoerg Zanger, Cornelia |
Collective Hedonic Services And Loyalty Intentions: The Role Of Customer Satisfaction, Psychological Sense Of Community, Emotional Experience, And Frequency Of Use
Keywords:
Loyalty, Satisfaction, Community
|
Services Marketing |
|
Jansson, Johan
|
The Sense Of Nature Sounds In The Servicescape: Customer Experiences And Reactions Concerning Different Types Of Sounds
Keywords:
Loyalty, Satisfaction, Community
|
Services Marketing |
|
Jasmand, Claudia
Co-authors:
Blazevic, Vera
De Ruyter, Ko |
Sales Through Service: Antecedents And Performance Consequences Of Selling In Customer Service Encounters
Keywords:
Sales Through Service, Customer Service Employees, Customer Service Encounters
|
Services Marketing |
|
Jiménez, Nadia
Co-authors:
San Martín, Sonia
|
Socio-Psychological Determinants Of Foreign Products Purchase
Keywords:
Purchase, Risk, Socio-Psychological Variables
|
International and Cross-Cultural Marketing |
|
Kaciak, Eugene
Co-authors:
Cullen, Carman
Sagan, Adam |
More Than Just A Cigar: An Examination Of The Quality Of Ladders
Keywords:
Means-End-Chain Theory, Hard Laddering, Quality Of Ladders
|
Marketing Research and Research Methodology |
|
Kaiser, Jonas
Co-authors:
Moeller, Timo
Brettel, Malte |
The Moderating Role Of Organizational Development Stages On Technology-Based Smes' Strategic Pricing Of New Products And Services
Keywords:
Pricing, Stages, Sme
|
Pricing and Financial Issues in Marketing |
|
Kamleitner, Bernadette
Co-authors:
Jyote, Abul Khair
|
The Effect Of Protagonist-Interaction On The Effectiveness Of Brand Placements
Keywords:
Placement, Advertising, Recall
|
Advertising, Promotion and Marketing Communications |
|
Karantinou, Kalipso
Co-authors:
Hogg, Margaret
Soureli, Madgalini Vonatsos, Konstantinos |
Sense The Difference: Changes In Relationship Management In The Context Of The Financial Crisis
Keywords:
Relationships, Banking, Crisis
|
Services Marketing |
|
Karger, Markus
Co-authors:
Rese, Mario
Strotmann, Wolf |
Estimating Reservation Prices Of Whole Products For Single Individuals: An Enhanced Exploded Logit Model For Limit Conjoint Analysis
Keywords:
Conjoint Analysis, Reservation Price, Exploded Logit
|
Marketing Research and Research Methodology |
|
Katsikea, Evangelia
Co-authors:
Theodosiou, Marios
Kehagias, John |
Strategic Orientation, Marketing Capabilities And Branch Performance: An Empirical Investigation In The Financial Services Sector
Keywords:
Strategy Implementation, Strategic Orientations, Bank Branch Manager
|
Marketing Strategy and Leadership |
|
Kechagias, John
Co-authors:
Bellou, Victoria
Chaniotakis, Ioannis Rigopoulou, Irini |
Investigating The Dimensions Of The Employer Brand
Keywords:
Employer Brand, Instrument Development, Greece
|
Product and Brand Management |
|
Keller, Veronika
Co-authors:
Józsa, László
|
Deal-Proneness In Case Of Purchasing Over-Clothes
Keywords:
Sales Promotion, Deal-Proneness, Over-Clothes
|
Marketing in Emerging and Transition Economies |
|
Kelly, Aidan
Co-authors:
Lawlor, Katrina
|
Sociocultural Branding Research (sbr): A Paradigmatic Review
Keywords:
Sociocultural, Branding, Communities
|
Product and Brand Management |
|
Kleinaltenkamp, Michael
Co-authors:
Kluckert, Manuel
|
Fungibility Of Standardized Service Contracts
Keywords:
Customer Integration, New Institutional Economics (nie), Standardization
|
Services Marketing |
|
Knight, John
Co-authors:
Mathieson, Brianne
Gao, Hongzhi |
The Crucial Role Of Sincerity In An Effective Corporate Apology: An Overlooked Dimension
Keywords:
Sincerity, Apology, Attribution
|
Social Responsibility, Ethics and Consumer Protection |
|
Koch, Matthias
Co-authors:
Backhaus, Klaus
|
Practical Relevance Of Empirical Marketing Research: Exploring The Drivers Of Practical Relevance And The Relationship With Academic Quality
Keywords:
Academic Quality, Journal Article Attributes, Practical Relevance
|
Marketing Research and Research Methodology |
|
Kocher, Bruno
Co-authors:
Gould, Stephen J.
|
Product Placement In Song Lyrics: Impact Of Cognitive Load And Disclosure
Keywords:
Product Placement, Disclosure, Cognitive Load
|
Advertising, Promotion and Marketing Communications |
|
Koenig, Tatjana
Co-authors:
Pulham, Susan
|
The 50+-Market: United In Diversity? Evidence From 6 Western Countries
Keywords:
International Market Segmentation, The Over-Fifties Market, Innovativeness
|
International and Cross-Cultural Marketing |
|
Koenigstorfer, Joerg
Co-authors:
Groeppel-Klein, Andrea
Kamm, Friederike |
Green Wave For Healthy Shopping? The Influence Of Traffic Light Colour-Coded Versus Monochrome Front-Of-Pack Nutrition Information On Consumers Food Choices
Keywords:
Nutrition Labelling, Healthy Food Choices, Grocery Shopping
|
Consumer Behaviour |
|
Kohler, Thomas
Co-authors:
Hautz, Julia
Matzler, Kurt Füller, Johann |
Engaging Avatars For Effective Co-Creation
Keywords:
Co-Creation, Virtual World, Engagement
|
Innovation and New Product Development |
|
Koll, Oliver
Co-authors:
Von Wallpach, Sylvia
|
How Facets Of Unaided Brand Knowledge Affect Consumer Response
Keywords:
Brand, Response, Knowledge
|
Product and Brand Management |
|
Korhonen-Sande, Silja
Co-authors:
Sande, Jon Bingen
|
Reward Systems For Multiknowledge Individuals: Improving Non-Marketing Managers Use Of Customer Information
Keywords:
New Product Development, Cross-Functional Integration, Customer-Centric Management Systems
|
Innovation and New Product Development |
|
Kornum, Niels
Co-authors:
Christensen, Lars Bech
|
Attitudes Towards Advertising On Facebook And The Implications For Continuation Intentions
Keywords:
Social Networks, Online Marketing, Advertising
|
New Technologies and E-Marketing |
|
Kos Koklic, Mateja
Co-authors:
Bajde, Domen
Culiberg, Barbara Vida, Irena |
An Investigation Of Consumer Digital Piracy: The Antecedents Of Attitude And Intention
Keywords:
Digital Piracy, Involvement, Perceived Consequences
|
Consumer Behaviour |
|
Kraemer, Tim
Co-authors:
Hinz, Oliver
Skiera, Bernd |
Asymmetric Network Effects In Two-Sided Markets: Measuring The Value Of The Customer Base
Keywords:
Two-Sided Markets, Network Effects, Customer Equity
|
Modelling and Forecasting |
|
Kreis, Henning
Co-authors:
Dannewald, Till
|
Satisfaction, Recommendation And Market Share: New Insights Form The European Automotive Industry
Keywords:
Satisfaction, Word-Of-Mouth, Firm Performance
|
Marketing Strategy and Leadership |
|
Kreuzer, Maria
|
Adidas: A Loyal Friend Or An Imposed Companion? A Metaphorical Approach For Understanding Situation-Dependent Embodied Brand Knowledge Of Consumers
Keywords:
Satisfaction, Word-Of-Mouth, Firm Performance
|
Product and Brand Management |
|
Krohmer, Harley
Co-authors:
Leschnikowski, Katja
|
The Consumers Judgment Of And Response To Emotional Authenticity - A Qualitative Study
Keywords:
Advertising, Emotions, Authenticity
|
Advertising, Promotion and Marketing Communications |
|
Krüger, Franziska
Co-authors:
Wolff, Birgitta
Becker, Katja |
The Zone Of Tolerance In The Context Of The Automobile Industry
Keywords:
Expectations, Culture, Uncertainty Avoidance
|
International and Cross-Cultural Marketing |
|
Kwon, Ohjin
Co-authors:
Silva-Risso, Jorge
Siddarth, S. |
Does A Consumer's Previous Purchase Predict Other Consumers' Choices? A Bayesian Probit Model With Spatial Correlation In Preference And Response
Keywords:
Choice Modeling, Spatial Modeling, Bayesian Estimation
|
Marketing Research and Research Methodology |
|
Lajos, Joseph
Co-authors:
Ordabayeva, Nailya
Chattopadhyay, Amitava |
Mood Matching: The Importance Of Fit Between Moods Elicited By Media Content And Advertisements
Keywords:
Advertising, Communication, Mood
|
Advertising, Promotion and Marketing Communications |
|
Lamberti, Lucio
Co-authors:
Paladino, Angela
Noci, Giuliano |
Exploring The Strategic Orientations Of A Service-Centered View Of The Firm
Keywords:
Service Dominant Logic, Service-Centered View, Strategic Orientation
|
Marketing Strategy and Leadership |
|
Lambert-Pandraud, Raphaëlle
Co-authors:
Laurent, Gilles
Dubois, David |
Impact Of Age On Attitude Strength: Reconciling An Apparent Contradiction
Keywords:
Older Consumers, Attitude Strength, Repeat Choice
|
Consumer Behaviour |
|
Landwehr, Jan
Co-authors:
Mcgill, Ann L.
Herrmann, Andreas |
The Emotional Car Face: The Optimal Mix Of Friendly And Aggressive Design Elements
Keywords:
Product-Design, Anthropomorphism, Emotions
|
Product and Brand Management |
|
Laporte, Sandra
Co-authors:
Laporte, Sandra
Laurent, Gilles |
Consumer Entry Decision In Promotional Lotteries: Do The Odds Of Winning Matter?
Keywords:
Magnitude Insensitivity, Evaluability, Sweepstakes
|
Consumer Behaviour |
|
Laukkanen, Tommi
Co-authors:
Tuominen, Sasu
Reijonen, Helen |
Market Orientation And Brand Orientation: Drivers Of Sme Performance?
Keywords:
Market Orientation, Brand Orientation, Performance
|
Product and Brand Management |
|
Le Nagard, Emmanuelle
|
The Role And Formation Of Anticipations Of Success For A New Standard
Keywords:
Market Orientation, Brand Orientation, Performance
|
Innovation and New Product Development |
|
Leischnig, Alexander
Co-authors:
Enke, Margit
|
Brand-Inherent Predictors Of Brand Loyalty: An Empirical Investigation
Keywords:
Brand Relevance, Brand Stability, Brand Loyalty
|
Product and Brand Management |
|
Lembregts, Christophe
Co-authors:
Pandelaere, Mario
|
Are Days More Valuable Than Months? The Time-Unit Effect In Consumer Decision Making.
Keywords:
Temporal Framing, Unit Effect, Time Perception
|
Consumer Behaviour |
|
Lengler, Jorge
Co-authors:
Lengler, Jorge
Sousa, Carlos |
The Antecedents Of Export Performance Of Brazilian Smes: Testing The Effects Of Export Assistance And Customer Orientation
Keywords:
Export Performance, Customer Orientation, Export Assistance
|
Marketing in Emerging and Transition Economies |
|
Leonidou, Leonidas Costa
Co-authors:
Leonidou, Constantinos N.
Palihawadana, Dayananda Medlin, Christopher |
Drivers And Outcomes Of Consumer Perceptions Of Unethical Marketing Behavior
Keywords:
Ethical Marketing, Cultural Orientation, Consumer Behavior
|
Social Responsibility, Ethics and Consumer Protection |
|
Lievens, Annouk
Co-authors:
Mahr, Dominik
|
Social Virtual Communities: Members Benefits And Their Impact On Word-Of-Mouth
Keywords:
Social Virtual Communities, Word-Of-Mouth, Uses & Gratifications
|
New Technologies and E-Marketing |
|
Lin, Song
Co-authors:
Roberts, John
Morrison, Pam |
Understanding Consumer Preferences For Co-Branded Products: The Role Of Extendibility, Compatibility And Uncertainty
Keywords:
Brand Extension, Co-Branding, New Product
|
Product and Brand Management |
|
Lindridge, Andrew
Co-authors:
Macaskill, Susan
Ali, Haider Holme, Ingrid Eadie, Douglas |
Childrens Oral Health Services And Socio-Economic Deprivation: Theory Of Reasoned Action In Social Marketing
Keywords:
Social Marketing, Theory Of Reasoned Action, Behaviour Change
|
Social Responsibility, Ethics and Consumer Protection |
|
Lisboa, Ana
Co-authors:
Lages, Carmen
Skarmeas, Dionysis Lages, Luis |
Dynamic Capabilities In International Markets: Impact On Export Profit And Effectiveness Performance
Keywords:
Dynamic, Exporting, Orientation
|
International and Cross-Cultural Marketing |
|
Llonch, Joan
Co-authors:
Llonch, Joan
Rialp, Josep Sanchez, Javier |
An Extension Of The Narver And Slater Market Orientation Scales To Early Transition Economies
Keywords:
Market Orientation, Transition Economies, Cuba
|
Marketing in Emerging and Transition Economies |
|
Loewenberg, Margot
Co-authors:
Meierer, Markus
Swoboda, Bernhard Foscht, Thomas |
Does Endorsing Product Brands By Corporate Branding Pay Off? A Multi-Country Study
Keywords:
Corporate Branding, Corporate Image, Cross-National Research
|
Product and Brand Management |
|
Lomax, Wendy
Co-authors:
East, Robert
Harris, Patricia |
Conversation After Consumption
Keywords:
Word Of Mouth, Diffusion Modeling, Services
|
Marketing Theory |
|
Longinos, Marin
Co-authors:
Ruiz, Salvador
Gurhän-Canli, Zeynep |
Overbooking! When Identified Consumers Dont Recruit New Customers
Keywords:
Consumer Identification, Cuestomer Recruitment, Relationship Marketing
|
Consumer Behaviour |
|
Lopez, Ines
Co-authors:
Ruiz, Salvador
Warlop, Luk |
If You Cannot Get Your Customers To Shut Up, Try To Channel Their Conversations
Keywords:
Social Sharing Of Emotions, Satisfaction, Addressee
|
Consumer Behaviour |
|
Loureiro, Sandra
Co-authors:
Santana, Silvina
|
Web Site Brand Image, Relationship, And Credibility As Determinants Of E-Shopper Loyalty
Keywords:
E-Shopping, Credibility, Loyalty
|
New Technologies and E-Marketing |
|
Lu, Vinh
Co-authors:
Quester, Pascale
|
An Integrated Model Of Key Success Drivers In Service Exports
Keywords:
Service Export Performance, Firm Drivers, Market Drivers
|
International and Cross-Cultural Marketing |
|
Lv, Yilin
Co-authors:
Chou, Ting-Jui
Li, Shi |
Changes In Chinese Consumption Values Under Economic Recession
Keywords:
Recession, Values, China
|
Marketing in Emerging and Transition Economies |
|
Ma, Katrine H.Y.
Co-authors:
Chou, Ting-Jui
Chan, Ricky, Y.K. |
Toward An Integrative Framework Of Counterfeit Purchase
Keywords:
Theory Of Planned Behavior, Hunt And Vitells General Theory Of Marketing Ethics, Counterfeiting
|
Social Responsibility, Ethics and Consumer Protection |
|
Maehle, Natalia
|
Brands Excitement: Why It Is Important For Modern Consumers And How We Can Create It
Keywords:
Theory Of Planned Behavior, Hunt And Vitells General Theory Of Marketing Ethics, Counterfeiting
|
Product and Brand Management |
|
Mahr, Dominik
Co-authors:
Lievens, Annouk
Blazevic, Vera |
The Value Of Customer Co-Creation During The Innovation Process
Keywords:
Customer Co-Creation, Innovation, Service-Dominant Logic
|
Innovation and New Product Development |
|
Malaer, Lucia
Co-authors:
Nyffenegger, Bettina
Grohmann, Bianca Krohmer, Harley |
Characteristics Of Cult Brands
Keywords:
Brand Management, Cult Brands, Scale Development
|
Product and Brand Management |
|
Mallach, Raphael
Co-authors:
Kleinaltenkamp, Michael
|
Emac 2010 Path Dependence Through Relational Rents In B2b-Relationships
Keywords:
B2b-Relationships, Relational Rents, Path Dependence
|
Business-to-Business Marketing & Networks |
|
Marques, Catarina
Co-authors:
Reis, Elizabeth
Menezes, Joăo |
The Influence Of Visit Motivation On Preferences For Activities In Natural Parks: A Model-Based Segmentation Using A Finite Mixture Pls Approach
Keywords:
Activities, Motivation, Fimix-Pls
|
Tourism Marketing |
|
Martinez, Carole
Co-authors:
Euzéby, Florence
|
The Website : A New Tool For Performing Arts Theaters To Develop Motivation, Ability And Opportunity To Participate
Keywords:
Performing Arts, Mao Model, Audience
|
Marketing of Public and Non-Profit Organisations |
|
Mason, Katy
Co-authors:
Simoes, Claudia
|
Assessing A New Business Parter: How Corporate Identity Assists The Evaluation Process
Keywords:
Corporate, Identity, Relationships
|
Business-to-Business Marketing & Networks |
|
Mcnally, Regina
Co-authors:
Griffin, Abbie
Hult, Tomas |
The Impact Of Customer Service Knowledge And Crm Software Knowledge On Call Center Agent Performance
Keywords:
Crm Software, Call Centers, Customer Service Employee Performance
|
Relationship Marketing |
|
Medvetchi Dahan, Mariana
Co-authors:
Manceau, Delphine
|
Modeling The Success Of New Products Through System Dynamics - application To Apple'S Iphone
Keywords:
New Product, Diffusion, Iphone
|
Innovation and New Product Development |
|
Meert, Katrien
Co-authors:
Van Kenhove, Patrick
Pandelaere, Mario |
How Does A Consumer Choose A Checkout When There Are Queues In The Store?
Keywords:
Checkout, Waiting, Queue
|
Retailing, Channel Management and Logistics |
|
Mehrafshan, Nima
Co-authors:
Permann, Alexander
Heitmann, Mark |
Brand Personality As A Mediator Of The Relationship Between Corporate Social Performance And Sales
Keywords:
Corporate Social Performance (csp), Brand Personality, Marketing Performance
|
Social Responsibility, Ethics and Consumer Protection |
|
Meierer, Markus
Co-authors:
Löwenberg, Margot
Swoboda, Bernhard Morschett, Dirk |
Does Standardization Of Corporate Branding Work?
Keywords:
Corporate Associations, Corporate Image, Cross-National Research
|
International and Cross-Cultural Marketing |
|
Melia, Monia
Co-authors:
Colurcio, Maria
Caridŕ, Angela Russo Spena, Tiziana |
Value Co-Creation And Experience In Drugs Distribution: The Coop Health Corner
Keywords:
Consumer Experience, Value Co-Creation, Dart Model
|
Consumer Behaviour |
|
Menezes, Rui
Co-authors:
Portela, Sofia
|
Applying Survival Analysis On Customer Churn Management
Keywords:
Survival Analysis, Churn, Retention
|
Modelling and Forecasting |
|
Merlo, Omar
Co-authors:
Merlo, Omar
Auh, Seigyoung Bell, Simon |
Beyond Market Orientation: The Contribution Of Marketing Subunits To Firm Performance
Keywords:
Marketing Function, Business Performance, Market Orientation
|
Marketing Strategy and Leadership |
|
Mikheeva, Alexandra
Co-authors:
Khammash, Marwan
Altunbas, Yener Jones, Rosalind |
Marketing In The Music Industry:
Keywords:
Music Industry, Marketing Channels, Reality-Tv Show-Facilitated Marketing
|
New Technologies and E-Marketing |
|
Milosavljevic, Milica
Co-authors:
Koch, Christof
Rangel, Antonio |
The Influence Of Low-Level Perceptual Cues On Fast Consumer Choices
Keywords:
Decision-Making, Eye-Tracking, Visual Perception
|
Consumer Behaviour |
|
Minkiewicz, Joanna
Co-authors:
Evans, Jody
Bridson, Kerrie |
Co-creation: An Exploratory Investigation Into The Construct And Its Dimensions
Keywords:
Co-Creation, Co-Creation Of The Experience, Heritage Sector
|
Services Marketing |
|
Mittelman, Mauricio
Co-authors:
Chattopadhyay, Amitava
Brendl, Miguel |
Variety For Nothing
Keywords:
Variety-Seeking, Choice Process, Consumer Psychology
|
Consumer Behaviour |
|
Modig, Erik
Co-authors:
Colliander, Jonas
Erlandsson, Susanna |
Creative Or Effective Advertising? Comparing The Effects Of Brand Building And Sales Driven Advertising On Brand Equity.
Keywords:
Advertising Creativity, Advertsising Effectiveness, Brand Equity
|
Advertising, Promotion and Marketing Communications |
|
Moeller, Jana
Co-authors:
Herm, Steffen
|
Your Ad Shall Get Your Target, Not You: Perceptual Biases Of Persuasion Agents
Keywords:
Advertising, Persuasion, Empathy
|
Advertising, Promotion and Marketing Communications |
|
Mohamad, Mahadzirah
Co-authors:
Md Yassin, Sulaiman
Ali, Abdul Manan Mohd Yusof, Borhanudin |
Positioning Malaysia As A Tourist Destination Based On Tourists Perception, Satisfaction And Behavioural Intentions
Keywords:
Tourist, Destination, Image
|
Tourism Marketing |
|
Moinat, Vivien
Co-authors:
Müller, Brigitte
|
Using Self-Congruity And Symbolic Utility To Increase The Efficiency Of Destination Branding
Keywords:
Self-Congruity, Symbolic, Sem
|
Tourism Marketing |
|
Moliner-Velazquez, Beatriz
Co-authors:
Ruiz-Molina, Maria-Eugenia
Gil-Saura, Irene |
Loyalty-Based Segmentation Of Travel Agencies: The Role Of Relational Benefits
Keywords:
Loyalty, Retail Travel Agency, B2b
|
Relationship Marketing |
|
Mols, Niels Peter
Co-authors:
Thrane, Claus
|
The Internal Competitor: Buyer Behavior And Marketing Strategies
Keywords:
Internal Competitor, Business-To-Business, Marketing Strategy
|
Business-to-Business Marketing & Networks |
|
Monnot, Elisa
Co-authors:
Reniou, Fanny
|
Over-Packaging From Need To Wastage
Keywords:
Over-Packaging, Ecologically Concerned Consumer, Wastage
|
Social Responsibility, Ethics and Consumer Protection |
|
Moons, Ingrid
Co-authors:
De Pelsmacker, Patrick
De Bont, Cees Standaert, Achiel |
The Extended Decomposed Theory Of Planned Behaviour. A Framework For Investigating The Adoption Process Of Electric Cars
Keywords:
Adoption, Innovation, Emotions
|
Innovation and New Product Development |
|
Munawar Khan, Mubbsher
Co-authors:
Schlegelmilch, Bodo B.
Shabbir, Haseeb |
Marketing Across Cultures: Exploring Uk Consumer Reactions To Religious Endorsements
Keywords:
Endorsement, Halal, Social Identity Theory
|
International and Cross-Cultural Marketing |
|
Nagy, Gabor
Co-authors:
Berács, József
|
The Relationship Of The Three Components Of Market Orientation And Different Performance Measures In The Context Of Organizational Cultures
Keywords:
Market Orientation, Organizational Culture, Emerging Economies
|
Marketing in Emerging and Transition Economies |
|
Nagy, Szabolcs
Co-authors:
Piskóti Dr., István
Molnár, László |
Store Choice Model - The Uniocoop Case In Hungary
Keywords:
Strore Choice Model, Customer Satisfaction, Basket Size
|
Marketing in Emerging and Transition Economies |
|
Nath, Prithwiraj
Co-authors:
Ramanathan, Ramakrishnan
Yu, Wantao |
Retail Performance: The Role Of Marketing, Operations, And Environmental Capabilities
Keywords:
Marketing Capability, Operations Capability, Environmental Capability
|
Retailing, Channel Management and Logistics |
|
Navarro-Bailón, María A.
Co-authors:
Delgado, Elena
Sicilia, Maria |
Strategic Consistent Messages: Effects On Brand Image
Keywords:
Brand Image, Imc, Strategic Consistency
|
Advertising, Promotion and Marketing Communications |
|
Nguyen, Cathy
Co-authors:
Romaniuk, Jenni
East, Robert |
Understanding Self-Reported Probabilities Of Giving Word Of Mouth
Keywords:
Word Of Mouth, Self-Reports, Predicting Behaviour
|
Advertising, Promotion and Marketing Communications |
|
Nicolau, Juan L.
|
Relationship Between Culture And Tourist Sensitivity To Price
Keywords:
Word Of Mouth, Self-Reports, Predicting Behaviour
|
Tourism Marketing |
|
Niraj, Rakesh
Co-authors:
Siddarth, S.
|
How Well Do You Know Your Customers? Using Loyalty Card Data To Make Inferences About Purchasing Behavior
Keywords:
Loyalty-Programs, Demand-Models, Customization
|
Relationship Marketing |
|
Novello, Simone
Co-authors:
Gazzola, Paola
Sousa, Carlos |
"Regional Agglomerations" And Export Performance: The Case Of "third Italy" SMEs
Keywords:
Export, Regions, Sem
|
International and Cross-Cultural Marketing |
|
Nyffenegger, Bettina
Co-authors:
Malaer, Lucia
Krohmer, Harley |
Performance Implications Of Consumers' Emotional And Cognitive Relationship With Brands: A Differentiated View On Brand Relationship Quality
Keywords:
Consumer Brand Relationship, Brand Relationship Quality, Brand Performance
|
Product and Brand Management |
|
Öberseder, Magdalena
Co-authors:
Schlegelmilch, Bodo B.
|
Consumers Perception Of Corporate Social Responsibility
Keywords:
Consumer Behaviour, Corporate Social Responsibility, Consumer Ethics
|
Social Responsibility, Ethics and Consumer Protection |
|
Okazaki, Shintaro
Co-authors:
Navarro, Angeles
|
The Impact Of Ubiquitous Context On Information Privacy Concerns In A Mobile-Based Promotion
Keywords:
Information Privacy Concerns, Mobile Device, Ubiquitous
|
Advertising, Promotion and Marketing Communications |
|
Olsen, Lars Erling
Co-authors:
Peretz, Adrian
|
Making It Fit! The Use Of Sequential Brand Extensions To Accomplish Growth
Keywords:
Brand Extension, Sequential Extensions, Associative Networks
|
Product and Brand Management |
|
Ortega Egea, Jose Manuel
Co-authors:
Roman Gonzalez, Maria Victoria
|
The Role Of Instrumental Factors In Physicians Acceptance Of E-Health Services: An Extension Of Tam
Keywords:
Ehealth, Physicians, Instrumentality
|
New Technologies and E-Marketing |
|
Orus, Carlos
Co-authors:
Gurrea-Sarasa, Raquel
|
The Impact Of Initial Affective States On Users Online Search Behavior With Search Engine: Attention And Emotions
Keywords:
Visual Attention, Emotions, Eye-Tracking
|
New Technologies and E-Marketing |
|
O'Sullivan, Don
Co-authors:
Mccallig, John
|
Examining The Relationship Between Customer Satisfaction Earnings And Firm Value
Keywords:
Customer Satisfaction, Earnings, Firm Value
|
Marketing Strategy and Leadership |
|
Otero-Neira, Carmen
Co-authors:
Varela, Jose
García-Garazo, Teresa Bande, Belen |
Service Encounter Practices, Employee Service Orientation And Participation: Moderating Effect Of Chain Affiliation
Keywords:
Employee Service Orientation, Employee Participation, Service Encounter Practices
|
Tourism Marketing |
|
Ourahmoune, Nacima
Co-authors:
Nyeck, Simon
Roux, Elyette |
Masculine Rep Of Mens Lingerie Consumption: A Duality Based On Identity
Keywords:
Masculinity, Identity, Fashion
|
Consumer Behaviour |
|
Pace, Stefano
Co-authors:
Gilde, Christian
|
Pre-Rituals Of Consumption
Keywords:
Ritual, Consumer, Sport
|
Consumer Behaviour |
|
Palazon, Mariola
Co-authors:
Delgado-Ballester, Elena
|
Hedonic Or Utilitarian Premiums?: The Role Of Product-Premium Fit
Keywords:
Premiums, Product-Premium Fit, Hedonic
|
Advertising, Promotion and Marketing Communications |
|
Paluch, Stefanie
Co-authors:
Holzmueller, Hartmut H.
|
Remote Service Delivery And Relationship Management: Results Of A Qualitative Study In A B2b-Setting
Keywords:
Remote Services, Service Technology, Qualitative Research
|
Services Marketing |
|
Papadakis, George
Co-authors:
Gounaris, Spiros
|
Measuring Relationship Marketing Orientation As A Higher Order Factor Structure: Evidence From B2b Markets
Keywords:
Relationship Marketing Orientation, Preferential Treatment, Customer Intelligence
|
Business-to-Business Marketing & Networks |
|
Papastathopoulou, Paulina
Co-authors:
Hultink, Erik Jan
|
New Service Development: An Analysis Of 27 Years Of Research
Keywords:
New Service Development, Research Assessment, Knowledge Patterns
|
Innovation and New Product Development |
|
Papies, Dominik
Co-authors:
Knubben, Evelyn
Schnittka, Oliver |
Should I Stay Or Should I Go? Analyzing Consumer Reactions To Sponsorship Terminations
Keywords:
Sponsorship Termination, Financial Crisis, Cognitive Dissonance
|
Advertising, Promotion and Marketing Communications |
|
Papista, Erifili
Co-authors:
Dimitriadis, Sergios
Koritos, Christos |
Consumer Relationship With The Brand: A Comparison Of Two Alternative Measurement Scales
Keywords:
Identification, Brand, Cfa
|
Relationship Marketing |
|
Pardo, Catherine
Co-authors:
Missirilian, Ohanes
Portier, Philippe Salle, Robert |
Key Supply Management - Not A Simple Mirror Of Key Account Management
Keywords:
Purchasing, Key Supply Management, Organization
|
Business-to-Business Marketing & Networks |
|
Piha, Lamprini
Co-authors:
Giannopoulos, Antonios
Avlonitis, George |
Destination Branding: Qualitative Insights From The Hotel Industry
Keywords:
Destination, Tourism, Branding
|
Tourism Marketing |
|
Pizzi, Gabriele
Co-authors:
Orsingher, Chiara
Marzocchi, Gian Luca Zammit, Alessandra |
Why Does The Way You Evaluate A Service Depend On When You Evaluate It?
Keywords:
Customer Satisfaction, Construal Levels, Temporal Distance
|
Services Marketing |
|
Portela, Sofia
Co-authors:
Menezes, Rui
|
Determinants Of Customer Churn In The Fixed Telecommunications Industry In Portugal: An Application Of A Logit Model
Keywords:
Churn, Retention, Logit
|
Relationship Marketing |
|
Poulis, Efthimios
Co-authors:
Poulis, Konstantinos
|
The Novelty/familiarity Continuum In Tourism: Implications For Product Strategies Of Fmcg Firms
Keywords:
Novelty, Familiarity, Fmcgs
|
Tourism Marketing |
|
Poulis, Konstantinos
Co-authors:
Yamin, Mo
Poulis, Efthimios |
Intra-National Cultural Heterogeneity, Acculturation And Marketing Strategy: Applying The Standardization/adaptation Framework
Keywords:
Acculturation, Standardisation, Adaptation
|
Marketing Theory |
|
Preda, Cristian
Co-authors:
Stan, Valentina
|
Use Of Functional Data Analysis In Marketing Research
Keywords:
Functional Data, Forecasting, Pls
|
Marketing Research and Research Methodology |
|
Prokopec, Sonja
Co-authors:
De Bruyn, Arnaud
|
Optimizing Donations With Individually-Tailored Donation Grids: An Econometric Model Of Compliance And Generosity
Keywords:
Anchoring, Donation Grid, Fundraising
|
Modelling and Forecasting |
|
Puustinen, Pekka
Co-authors:
Rintamäki, Timo
|
Not Just For Profit - Extending The Perspective On Consumers´ Investment Goals
Keywords:
Investing, Goal-Directed Behavior, Laddering
|
Consumer Behaviour |
|
Pyka, Sebastian
Co-authors:
Jahn, Steffen
Zanger, Cornelia |
Exploring The Role Of Salesperson Resilience
Keywords:
Resilience, Personal Selling, Salesperson Performance
|
Sales Management and Personal Selling |
|
Quaschning, Simon
Co-authors:
Pandelaere, Mario
Vermeir, Iris |
What Determines Customers Evaluation Of Online Reviews? The Role Of Review And Product Characteristics
Keywords:
Customer Reviews, Helpfulness, Choice Uncertainty
|
Consumer Behaviour |
|
Reinders, Machiel
Co-authors:
Frambach, Ruud
Kleijnen, Mirella |
How Forced Use Of Technology-Based Self-Service Affects Consumers Post-Adoption Evaluation: The Role Of Technology And Service Expertise
Keywords:
Technology-Based Self-Service, Expertise, Evaluation
|
Services Marketing |
|
Reinhold, Michael
Co-authors:
Schmitz, Christian
Reinhold, Stephan |
Exhibitor Satisfaction In Business-To-Business Trade Shows - Understanding Performance Patterns From Vavras Importance Grid Perspective
Keywords:
Public And Industrial Fairs And Exhibitions, Business-To-Business Service Markets, Explicit And Implicit Importance
|
Business-to-Business Marketing & Networks |
|
Reniou, Fanny
|
Participative Marketing: How Should Brands Thank Consumers For Their Contribution?
Keywords:
Public And Industrial Fairs And Exhibitions, Business-To-Business Service Markets, Explicit And Implicit Importance
|
Consumer Behaviour |
|
Rese, Mario
Co-authors:
Karger, Markus
Strotmann, Wolf |
Estimating Reservation Prices For Industrial Products: An Empirical Comparison Of Customer Perceived Value Accounting With Conjoint Analysis
Keywords:
Conjoint Analysis, Reservation Price, Exploded Logit
|
Advertising, Promotion and Marketing Communications |
|
Rettie, Ruth
|
The Consumer Evaporates: Insights From Practice Theory
Keywords:
Conjoint Analysis, Reservation Price, Exploded Logit
|
Marketing Theory |
|
Ricotta, Francesco
Co-authors:
Miniero, Giulia
Addis, Michela |
Realism And Fantasy In Motion Pictures: Transportation Under Debate
Keywords:
Transportation, Fantasy Proneness, Realism
|
Consumer Behaviour |
|
Rilling, Thomas
Co-authors:
Kuester, Sabine
|
Managers Marketing Alliance Formation Behavior - The Impact Of Company External Conditions And Managers Personality Traits
Keywords:
Alliances, Formation, Personality
|
Marketing Strategy and Leadership |
|
Rochette, Corinne
Co-authors:
Cassiere, Francois
|
Market Orientation As Key Factor Of Assimilation Of The Cultural Variable
Keywords:
Market-Orientation, Cross-Cultural-Management, Internationalization
|
International and Cross-Cultural Marketing |
|
Rodrigues, Paula
Co-authors:
Real, Elizabeth
|
The Importance Of Corporate Social Responsibility In The Brand Image - The "delta Cafés" Case Study
Keywords:
Social Responsibility, Brand Image, Structural Equation
|
Social Responsibility, Ethics and Consumer Protection |
|
Roschk, Holger
Co-authors:
Müller, Jana
Gelbrich, Katja |
The Moderating Impact Of Age On Post-Complaint Behavior
Keywords:
Recovery, Justice, Age
|
Services Marketing |
|
Rossmann, Alexander
|
The Impact Of Organizational Capabilities And Customer Preferences On Trust In Interfirm Relationships
Keywords:
Recovery, Justice, Age
|
Relationship Marketing |
|
Roth, Stefan
Co-authors:
Robbert, Thomas
Woratschek, Herbert Popp, Bastian |
Increasing Profits By Combining Different Price Discrimination Measures: The Joint Impact Of Price Negotiations And Price Bundling
Keywords:
Pricing, Bargaining, Bundling
|
Pricing and Financial Issues in Marketing |
|
Roux, Dominique
|
Being Oneself In Someone Elses Clothes: Reappropriation Versus Rejection Of Others Possessions
Keywords:
Pricing, Bargaining, Bundling
|
Consumer Behaviour |
|
Rudolph, Thomas
Co-authors:
Emrich, Oliver
Hemetsberger, Andrea |
Motivational Directions In "fun"-Oriented Online Behavior
Keywords:
Philosophy, Hedonic Consumption, Consumer Co-Creation
|
Marketing Theory |
|
Ruiz, Salvador
Co-authors:
Sicilia, Maria
|
The Role Of Product Expectations In Electronic Word Of Mouth
Keywords:
Word Of Mouth, Internet, Expectations
|
New Technologies and E-Marketing |
|
Rundh, Bo
|
Market Incidents - The Small Exporting Firm'S Dilemma
Keywords:
Word Of Mouth, Internet, Expectations
|
International and Cross-Cultural Marketing |
|
Russell, Cristel
Co-authors:
Russell, Cristel
Russell, Dale |
Can Warnings Reduce The Persuasiveness Of Products Placed In Tv Series?
Keywords:
Product-Placement, Persuasion, Public-Policy
|
Social Responsibility, Ethics and Consumer Protection |
|
Russell, Dale
Co-authors:
Russell, Dale
Russell, Cristel |
Country Animosity And Brand Prejudice And Discrimination
Keywords:
Animosity, Country-Of-Origin, Stereotype
|
International and Cross-Cultural Marketing |
|
Ruzo, Emilio
Co-authors:
Navarro, Antonio
Acedo, Francisco Losada, Fernando |
The Influence Of Resources And Capabilities In Exporting: A Theoretical Model
Keywords:
Dcv, Resources, Capabilities
|
International and Cross-Cultural Marketing |
|
Sääksjärvi, Maria
Co-authors:
Samiee, Saeed
|
Consumer Perceptions Of Cyber And Extension Brands Over Time
Keywords:
Brand, Time, Internet
|
Retailing, Channel Management and Logistics |
|
Saarenketo, Sami
Co-authors:
Sainio, Liisa-Maija
Saarenketo, Sami Salojärvi, Hanna |
Determinants Of Customer And Competitor Knowledge Processing In R&d
Keywords:
Customer Knowledge Processing, Competitor Knowledge Processing, Marketing R&d Interface
|
Innovation and New Product Development |
|
Sahadev, Sunil
Co-authors:
Shehenna, Dr. Sudarshan
Purani, Dr. Keyur |
Competitive Psychological Climate, Work-Life Conflict, Role Conflict And Their Impact On Customer Orientation Among Call Center Employees
Keywords:
Customer Orientation, Call Centers, Competitive Psychological Climate
|
Services Marketing |
|
Sajeesh, Sajeesh
Co-authors:
Song, Sangyoung
|
Effect Of Reference Price On Product Differentiation In Durable Goods Markets
Keywords:
Transaction Utility, Reference Price, Quality
|
Modelling and Forecasting |
|
Sajtos, Laszlo
Co-authors:
Candy, Jesse
Brodie, Roderick |
The Dual Impact Of Switching Costs
Keywords:
Customer Value, Alternative Attractiveness, Switching Costs
|
Relationship Marketing |
|
Schäfer, Daniela B.
Co-authors:
Heinrich, Daniel
Bauer, Hans H. |
Dare To Be Different: Assessing The Effect Of Organic Label In Brand Differentiation
Keywords:
Organic Label, Brand Differentiation, Consumers Brand Perception
|
Product and Brand Management |
|
Schellekens, Gaby
Co-authors:
Van Den Bergh, Bram
|
Two Small Steps, One Giant Leap: Effect Of Movement Signals On Consumers Walking Paths And Walking Speed
Keywords:
Consumer_walking_paths, Walking_speed, Mimicry
|
Consumer Behaviour |
|
Schellekens, Gaby
Co-authors:
Verlegh, Peeter
Smidts, Ale |
Word Of Mouth Has More Impact On Receivers When The Communicator Uses More Abstract Language
Keywords:
Word Of Mouth, Language, Persuasion
|
Advertising, Promotion and Marketing Communications |
|
Schmitt, Julien
Co-authors:
Bascoul, Ganael
Srinivasan, Shuba |
Asymmetric Advertising Response
Keywords:
Advertising, Asymmetry, Time-Series
|
Advertising, Promotion and Marketing Communications |
|
Schmitt, Philipp
Co-authors:
Skiera, Bernd
Van Den Bulte, Christophe |
Referral Programs And Customer Value
Keywords:
Customer Referral Programs, Customer Value, Word Of Mouth
|
Relationship Marketing |
|
Schnittka, Oliver
Co-authors:
Urban, Kathrin
Völckner, Franziska Sattler, Henrik |
Pursuing Big Love: Analysing Spillover Effects Between Co-Partners In Brand Alliances
Keywords:
Brand Alliances, Spillover Effects, Brand Image Fit
|
Product and Brand Management |
|
Scholderer, Joachim
Co-authors:
Jeppesen, Heine
|
Visual Attention To Advertising Under The Influence Of Alcohol
Keywords:
Advertising, Visual Attention, Alcohol
|
Advertising, Promotion and Marketing Communications |
|
Scholz, Hellen Petra
Co-authors:
Helmig, Bernd
|
The Nonprofit Brand Value Chain - Just Black Boxes Or Real Insights?
Keywords:
Nonprofit, Brand, Value-Chain
|
Marketing of Public and Non-Profit Organisations |
|
Schönrok, Johanna
Co-authors:
Reichl, Claudia
Talke, Katrin |
International Launch Of Innovations: The Relevance Of Stakeholders
Keywords:
International Launch, Launch Barriers, Stakeholders
|
International and Cross-Cultural Marketing |
|
Schramm Klein, Hanna
Co-authors:
Zimmermann, Jens
Naskrent, Julia Swoboda, Bernhard |
Sports Sponsorship And Its Influence On Consumer Brand Identification
Keywords:
Sports Sponsorship, Brand Identification, Interest In Sports
|
Advertising, Promotion and Marketing Communications |
|
Schreiner, Thomas
Co-authors:
Heitmann, Mark
Stahl, Florian |
The Impact Of Consumer Replacement Decisions And Leapfrogging Behavior On The Timing Of New Product Introductions
Keywords:
Product Replacement, Leapfrogging Behavior, Product Introduction
|
Product and Brand Management |
|
Schulze, Christian
|
Affiliate Marketing: Setting Optimal Commissions
Keywords:
Product Replacement, Leapfrogging Behavior, Product Introduction
|
New Technologies and E-Marketing |
|
Schumann, Jan Hendrik
Co-authors:
Wünderlich, Dr. Nancy V.
|
Shared Gain, Shared Pain? Spillover Effects In Multi-Partner Loyalty Programs
Keywords:
Brand Loyalty, Loyalty Program, Spillover Effects
|
Relationship Marketing |
|
Schwertfeger, Marko
Co-authors:
Leischnig, Alexander
Enke, Margit |
In-Store Themed Events In Retailing: An Empirical Examination
Keywords:
Event Image, Event Satisfaction, Retail Brand Attitudes
|
Retailing, Channel Management and Logistics |
|
Scopelliti, Irene
Co-authors:
Cillo, Paola
Mazursky, David |
Shock n Shop. Exaggeration And Structural Alignment In A New Design Launch
Keywords:
Exaggeration, Redundancy, Structural Alignment
|
Consumer Behaviour |
|
Sellers, Ricardo
Co-authors:
Nicolau, Juan-Luis
|
Considering The Environment In The Evaluation Of Retailing Efficiency
Keywords:
Efficiency, Retailing, Supermarkets
|
Retailing, Channel Management and Logistics |
|
Shukla, Paurav
Co-authors:
Kaya, Berhan
Esen, Sinan Fazeli, Zahra Newell, Ross Srisamai, Sasitorn |
Impact Of Store Level Promotions, Price Consciousness And Brand Image On Impulse Purchase: Analysing The Inter-Construct Interactions
Keywords:
Store Level Promotions, Impulsive Behaviour, Price Consciousness
|
Retailing, Channel Management and Logistics |
|
Siamagka, Nikoletta-Theofania
Co-authors:
Balabanis, George
|
Consumer Ethnocentrism: Socially Imposed?
Keywords:
Consumer Ethnocentrism, Motivation To Conform, Social Demonstrability Of Benefits
|
International and Cross-Cultural Marketing |
|
Sichtmann, Christina
Co-authors:
Geigenmüller, Anja
Zabkar, Vesna |
Linking Csr And Willingness To Pay - An Empirical Investigation In Germany And Slovenia
Keywords:
Corporate Social Responsibility, Willingness To Pay, Vickrey Auction
|
Social Responsibility, Ethics and Consumer Protection |
|
Sigurdsson, Valdimar
Co-authors:
Larsen, Dr. Nils Magne
Gunnarsson, Didrik |
Consumer Primrose Path In The Selection Of Fruit And Vegetables: An In-Store Experimental Analysis
Keywords:
In-Store Experiment, Shelf Placements, Fruits
|
Retailing, Channel Management and Logistics |
|
Silberer, Günter
Co-authors:
Steinmann, Sascha
Blohm, Inga Vetter, Julia |
Advertising Contacts During Dinner - A Study On The Impact Of Tv Advertising In An Everyday Situation
Keywords:
Tv-Advertising, Distraction, Sensory Framing
|
Advertising, Promotion and Marketing Communications |
|
Smit, Willem
Co-authors:
Smit, Willem
Schwass, Joachim Moeller, Lise |
Tell Me Who Your Parents are And I Will Tell You Who You Are: Salience And Richness of "Familiness" in Family Business Branding
Keywords:
Corporate Branding, Family Business, Content Analysis
|
Product and Brand Management |
|
Soares, Ana Maria
Co-authors:
Ferreira, Marco
|
The Relevance Of Market-Related Determinants On Smes Entry Mode Strategies
Keywords:
Internationalization, Smes, Entry Modes
|
International and Cross-Cultural Marketing |
|
Soerensen, Hans Eibe
|
How Does Firm Performance Influence Market Orientation?
Keywords:
Internationalization, Smes, Entry Modes
|
Marketing Strategy and Leadership |
|
Soureli, Magdalini
Co-authors:
Karantinou, Kalipso
Chaniotakis, Ioannis Lymperopoulos, Constantine |
"See Them, Hear Them, Trust Them": Identifying Factors That Affect Cross-Buying Intention In The Retail Banking Context
Keywords:
Relationships, Cross-Buying, Services
|
Relationship Marketing |
|
Stadel, Daniel
Co-authors:
Stahl, Florian
Herrmann, Andreas |
Price Discounts Versus Unit Premiums: Differences In Evaluation Considering Consumers Intertemporal Choice
Keywords:
Unit-Premium, Price-Discount, Subscription-Tariff
|
Pricing and Financial Issues in Marketing |
|
Stahl, Florian
Co-authors:
Heitmann, Mark
Lehmann, Donald R. |
The Impact Of Customer-Based Brand Equity On Customer Acquisition And Customer Retention
Keywords:
Brand Equity, Customer Acquisition, Customer Retention
|
Product and Brand Management |
|
Stamatogiannakis, Antonios
Co-authors:
Chattopadhyay, Amitava
Chakravarti, Dipankar |
Maintenance Versus Attainment Goals: Beyond Goal Difficulty
Keywords:
Maintenance Goals, Goal Attractiveness, Motivation
|
Consumer Behaviour |
|
Stan, Valentina
Co-authors:
Jakobowicz, Emmanuel
Laurent, Gilles |
PLS Path Modeling And Customer Satisfaction: A Model Building Strategy To Maximize Predictive Quality
Keywords:
Customer Satisfaction, Structural Model, Pls Path Modelling
|
Modelling and Forecasting |
|
Stangl, Brigitte
Co-authors:
Dickinger, Astrid
|
Tourism Website Performance - An Alternative Measurement Approach
Keywords:
Website Evaluation, Formative Measurement, Structural Equation Modelling
|
Tourism Marketing |
|
Stathopoulou, Anastasia
Co-authors:
Stathopoulou, Anastasia
Balabanis, George |
The Social Influence In Relationship Development Across Different Types Of Services
Keywords:
Social, Intention, Services
|
Services Marketing |
|
Steckstor, Denise
Co-authors:
Bayón, Tomás
|
The Effect Of Cause-Related Marketing On Customer Attitudes: Evidence From A Field Study In The Retail Sector
Keywords:
Cause-Related Marketing, Customer Attitudes, Price Perceptions
|
Advertising, Promotion and Marketing Communications |
|
Stefanides, Julia
Co-authors:
Landwehr, Jan R.
Herrmann, Andreas Weber, Bernd |
A Functional Magnetic Resonance Imaging Study On The Primacy Of Emotional Cues In Brand Judgment
Keywords:
Fmri, Advertising, Emotions
|
Advertising, Promotion and Marketing Communications |
|
Stocchi, Lara
Co-authors:
Wright, Malcolm
|
Temporal Stability And Aggregation Bias In The NBD-Dirichlet Parameters
Keywords:
Dirichlet, Stability, Bias
|
Modelling and Forecasting |
|
Stokburger-Sauer, Nicola
|
The Effects Of Art Sponsorships On Sponsors Image And Reputation: A Field Experiment
Keywords:
Dirichlet, Stability, Bias
|
Advertising, Promotion and Marketing Communications |
|
Sundaram, Usha
Co-authors:
Kasabov, Edward
|
In Search Of A Research Agenda For Clusters As Contested Place Brands
Keywords:
Clusters, Place Brands, Power
|
Product and Brand Management |
|
Swoboda, Bernhard
Co-authors:
Schlueter, Andrea
Berg, Bettina Schramm-Klein, Hanna |
Impact Of Retail Internationalization On Kam Centralization
Keywords:
Key Account Management, Retail Internationalization, Centralization
|
International and Cross-Cultural Marketing |
|
Tagieva, Victoria
Co-authors:
Herbst, Uta
Voeth, Markus |
An Examination Of Design Effects In Conjoint Analysis By Means Of Eye-Tracking
Keywords:
Eye-Tracking, Conjoint Analysis, Design Effect
|
Marketing Research and Research Methodology |
|
Talke, Katrin
Co-authors:
Salomo, Soeren
Wieringa, Jaap |
How Technical Newness Predicts Sales Across The Product Lifecycle
Keywords:
Technical Newness, Sales Performance, Product Lifecycle
|
Innovation and New Product Development |
|
Tarkiainen, Anssi
Co-authors:
Ellonen, Hanna-Kaisa
|
Double Jeopardy In Consumer Magazine Websites: The Roles Of Offline And Online Market Shares
Keywords:
Magazine Brands, Double Jeopardy, Internet
|
Product and Brand Management |
|
Teichmann, Karin
Co-authors:
Stangl, Brigitte
|
Are Possibilities Of The Internet Tapped To The Full Potential? A Systematic Inventory Of 3d Applications In The Tourism Industry
Keywords:
Hospitality Industry, Museum, 3d Website-Applications
|
Tourism Marketing |
|
Terlutter, Ralf
Co-authors:
Diehl, Sandra
|
Cultural Typologies - How Valuable Are They For Market Segmentation?
Keywords:
Cultural Values, Market Segmentation, International Marketing
|
International and Cross-Cultural Marketing |
|
Thaler, Julia
Co-authors:
Helmig, Bernd
|
On The Impact Of Framing Determinants On Social Marketing Effectiveness: What Do We Really Know?
Keywords:
Social Marketing Campaign, Effectiveness, Framing
|
Marketing of Public and Non-Profit Organisations |
|
Töllner, Alke
Co-authors:
Holzmüller, Hartmut H.
|
Identifying Requirements In Customer Solutions: A Qualitative Study From The Perspective Of Multiple Stakeholders
Keywords:
Requirements, Qualitative, Solutions
|
Business-to-Business Marketing & Networks |
|
Troilo, Gabriele
Co-authors:
Guenzi, Paolo
|
What Can Sales Managers Learn From Coaches Of Professional Sport Teams?
Keywords:
Teams, Coaching, Motivation
|
Sales Management and Personal Selling |
|
Tseng, Ting-Hsiang
Co-authors:
Balabanis, George
|
The Role Of "Consumer Need For Variety" And Product Typicality In Explaining Variation Of Country Of Origin Effects
Keywords:
Coo, Typicality, Consumer Need For Variety
|
International and Cross-Cultural Marketing |
|
Tsichla, Eirini
Co-authors:
Boutsouki, Christina
|
Sense Or Sensibility? Assessing The Power Of Experiential Design On Store Brand Personality
Keywords:
Experience, Branding, Retailing
|
Retailing, Channel Management and Logistics |
|
Tsogas, Markos
Co-authors:
Tsogas, Markos
Zouni, Georgia Kouremenos, Athanasios |
Developing A Scale For The Measurement Of Customer Value From A Destination Experience
Keywords:
Customer Value, Destination Experience, Scale Development
|
Tourism Marketing |
|
Tzempelikos, Nektarios
Co-authors:
Gounaris, Spiros
|
Antecedents And Consequences Of Key Account Management Orientation - An Empirical Study
Keywords:
Business-To-Business Marketing, Key Accounts, Relationship Marketing
|
Business-to-Business Marketing & Networks |
|
Uyttersprot, Ineke
Co-authors:
Vermeir, Iris
Geuens, Maggie |
The Influence Of Information Sidedness On The Anticipation Of Conflicting Reactions: Moderating Role Of Prior Attitude Ambivalence And Need For Closure
Keywords:
Information Sidedness, Anticipation, Ambivalence
|
Consumer Behaviour |
|
Van Birgelen, Marcel
Co-authors:
Robben, Roderik
Henseler, Jörg |
Explaining Consumer Intentions To Adopt Online Consumer Reviews
Keywords:
Internet, Review, Adoption
|
New Technologies and E-Marketing |
|
Van Den Bergh, Bram
Co-authors:
Millet, Kobe
Griskevicius, Vladas |
Sex, Certainty And Financial Risk
Keywords:
Probabilistic_choice, Affect, Reward_processing
|
Consumer Behaviour |
|
Van Dolen, Willemijn
Co-authors:
Lee, Hsin-Hsuan Meg
Kolk, Ans |
In Chorus Or In Discord: Csr Information Transformation On The Internet
Keywords:
Csr Commuincation, Consumer Blog Posts, Social Constructionist Theory
|
Social Responsibility, Ethics and Consumer Protection |
|
Van Doorn, Jenny
Co-authors:
Verhoef, Peter C.
|
Construction And Explanation Of Sustainable Purchasing Behavior In The Dutch Food Market
Keywords:
Sustainability, Food, Health
|
Social Responsibility, Ethics and Consumer Protection |
|
Van Everdingen, Yvonne
Co-authors:
Langerak, Fred
Jansen, Joost |
Lead Users' New Product-Related Positive Word-Of-Mouth
Keywords:
Lead Users, Market Mavens, New Products
|
Innovation and New Product Development |
|
Van Kerckhove, Anneleen
Co-authors:
Geuens, Maggie
Vermeir, Iris |
The Backfire Effects Of Choice Intention Formation For Decision Making In An Out-Of-Stock Context
Keywords:
Out-Of-Stock, Intention-Superiority, Accessibility
|
Consumer Behaviour |
|
Van Loock, Neal
Co-authors:
Vermeir, Iris
Geuens, Maggie |
Advertising Repetition And Complexity Of Digital Signage Advertisements: Simplicity Rules!
Keywords:
Advertising Repetition, Advertising Complexity, Digital Signage Advertisements
|
Advertising, Promotion and Marketing Communications |
|
Van Noort, Guda
Co-authors:
Voorveld, Hilde A.M.
Van Reijmersdal, Eva A. |
Understanding Website Interactivity Effects
Keywords:
Interactivity, Website, Flow
|
New Technologies and E-Marketing |
|
Van Vaerenbergh, Yves
Co-authors:
Heuvinck, Nico
Vermeir, Iris |
The Role Of Attitude Ambivalence On Customers Reactions To Product Failures
Keywords:
Ambivalence, Product, Failure
|
Consumer Behaviour |
|
Vanyushyn, Vladimir
|
From Innovation To Utility: A Study Of Small Firms Use Of The Internet In Sweden
Keywords:
Ambivalence, Product, Failure
|
New Technologies and E-Marketing |
|
Varela-Neira, Concepción
Co-authors:
Vázquez-Casielles, Rodolfo
Iglesias, Víctor |
Humiliation After A Service Failure: Its Role In Customer-Service Provider Relationship Dissolution
Keywords:
Failure, Attributions, Humiliation
|
Services Marketing |
|
Veloutsou, Cleopatra
Co-authors:
Chreppas, Chrysovalantis
|
Factors Affecting Meeting Participation Intentions: The Case Of Academic Conference Tourism
Keywords:
Tourism, Conference Tourism, Academic Development
|
Tourism Marketing |
|
Verhaert, Griet
Co-authors:
Van Den Poel, Dirk
|
Predicting Decisions To Donate And Generosity In Real-Life: The Added Value Of Including Measures Of Empathy
Keywords:
Charitable Giving, Field Study, Personality
|
Marketing of Public and Non-Profit Organisations |
|
Victoria Villeda, Isabel
Co-authors:
Völckner, Franziska
Sattler, Henrik |
Spillover Effects In Multiple Co-Branding Alliances
Keywords:
Brand Management, Co-Branding Alliances, Spillover Effects
|
Product and Brand Management |
|
Vlasic, Goran
Co-authors:
Kohli, Ajay
Troilo, Gabriele |
Enhancing Customer Purchase Likelihood Through Market Driving Strategies
Keywords:
Driving, Strategy, Innovation
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Marketing Strategy and Leadership |
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Vock, Marlene
Co-authors:
Van Dolen, Willemijn
Kolk, Ans |
Social Alliances: The Role Of Consumer Self-Interest
Keywords:
Social Alliances, Consumer Self-Interest, Company-Cause Fit
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Social Responsibility, Ethics and Consumer Protection |
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Von Walter, Benjamin
Co-authors:
Wentzel, Daniel
Tomczak, Torsten |
When Do People Matter In Employer Branding? The Impact Of Employee Associations On Employer Preferences
Keywords:
Employer Branding, Reference Group Fit, Temporal Construal
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Product and Brand Management |
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Wagner, Udo
Co-authors:
Hoppe, Daniel
|
Small Sample Properties Of The P/NBD Model
Keywords:
Purchase_behaviour, Customer_lifetime, Simulation
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Modelling and Forecasting |
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Waiguny, Martin K. J.
Co-authors:
Terlutter, Ralf
Wiegele, Matthias A. F. Nelson, Michelle R. |
In-Game Advertising Drives Brand Recall And Liking For Motorsport Game Among Heavy Users
Keywords:
In-Game-Advertising, Effectiveness, Branded-Entertainment
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New Technologies and E-Marketing |
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Waite, Kathryn
Co-authors:
Harrison, Tina
|
Expectation Fit Across Two Online Task Scenarios
Keywords:
Online Banking, Task Technology Fit, Website Quality
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New Technologies and E-Marketing |
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Wakolbinger, Lea
Co-authors:
Stummer, Christian
|
An Agent-Based Simulation Of Multi-Channel Choice Behavior
Keywords:
Channel Choice, Multi-Channel Environment, Agent-Based Simulation
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Retailing, Channel Management and Logistics |
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Walcher, Dominik
Co-authors:
Ihl, Christoph
Gugenberger, Michael |
Information Demand And Willingness To Pay For Eco Friendly Shoes
Keywords:
Shoes, Sustainability, Willingness To Pay
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Social Responsibility, Ethics and Consumer Protection |
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Wallace, Elaine
Co-authors:
Wallace, Elaine
Dechernatony, Leslie |
Segmenting Brand Building Employees: A Profile Of Front-Line Employees In The Irish Service Sector
Keywords:
Brands, Champions, Clusters
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Product and Brand Management |
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Walliser, Björn
Co-authors:
Mogos-Descôtes, Raluca
|
The Impact Of Entry Modes On Export Knowledge And International Performance Of Smes
Keywords:
Entry Mode, Export Knowledge, Sme International Performance
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International and Cross-Cultural Marketing |
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Wan, Echo
Co-authors:
Sternthal, Brian
|
The Role Of Fatigue Focus In Self-Regulatory Depletion: A Test In Product Customization Decisions
Keywords:
Depletion Effects, Fatigue Focus, Customization Decision
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Consumer Behaviour |
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Wang, I Chen
Co-authors:
Chang, Hsin Hsin
|
The Impact Of Partner Fit On The Intellectual Capital And Alliance Performance
Keywords:
Partner Fit, Intellectual Capital, Alliance Performance
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Business-to-Business Marketing & Networks |
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Wetzel, Hauke
Co-authors:
Hammerschmidt, Maik
Bauer, Hans H. |
Trading Off For The Effects Of Prioritization Perception And Status Consciousness On Customer Profitability
Keywords:
Status, Prioritization, Profitability
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Business-to-Business Marketing & Networks |
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Wiebach, Nicole
Co-authors:
Hildebrandt, Lutz
|
Context Effects As Customer Reaction On Delisting
Keywords:
Delisting, Unavailability, Context Effects
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Consumer Behaviour |
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Wiese, Anne
Co-authors:
Toporowski, Waldemar
Zielke, Stephan |
Is Online Retailing More Environmentally Friendly Than Brick-And-Mortar Retailing? A Comparison Of Co2-Emissions
Keywords:
Retail, Co2-Emissions, Online Channel
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Retailing, Channel Management and Logistics |
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Wiesel, Thorsten
Co-authors:
Kraeussl, Roman
Srivastava, Rajendra K. |
Brand Equity And Financial Analysts: Implications For Marketing And Investor Relations
Keywords:
Brandequity, Financialcommunity, Investorrelations
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Product and Brand Management |
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Wieser, Christian
Co-authors:
Stahl, Florian
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Customer Lifetime Value Estimation In A Multi-Product Environment
Keywords:
Customer Lifetime Value (clv), Bg/ndb Model, Multi-Product Company
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Modelling and Forecasting |
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Winter, Susanna
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Launch Performance For Network Effects Products: The Role Of Product Advantage And Customer Resistance
Keywords:
Customer Lifetime Value (clv), Bg/ndb Model, Multi-Product Company
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Innovation and New Product Development |
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Woisetschlaeger, David
Co-authors:
Backhaus, Christof
Michaelis, Manuel Evanschitzky, Heiner |
How Listed Companies Can Benefit From Their Retail Investors: Three Experimental Studies
Keywords:
Relationship, Crm, Investors
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Relationship Marketing |
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Wolf, Sandra
Co-authors:
Zanger, Cornelia
Jahn, Steffen |
Predicting Participation In Extra-Occupational Higher Education Programs: Broadening The Theory Of Planned Behavior
Keywords:
Extra-Occupational Higher Education, Participation Behavior, Planned Behavior
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Marketing of Public and Non-Profit Organisations |
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Wouters, Joost
Co-authors:
Kim, Yevgeniay
|
Npd Acceleration: The Trade-Off Between Product Quality And Recovery Service Strategies
Keywords:
Npd Acceleration, Product Quality, Recovery Service
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Innovation and New Product Development |
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Yabar, Jaione
Co-authors:
Pieters, Rik
Stapel, Diederik A. |
Waiting Until The Dust Settles: The Effect Of The Economic Crisis On Consumers Saving Focus
Keywords:
Economic Crisis, Uncertainty, Saving Decision Making
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Consumer Behaviour |
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Zauner, Alexander
Co-authors:
Floh, Arne
Koller, Monika |
A Multidimensional Conceptualisation Of The Customer Value-Loyalty Chain From A Consumption-System Perspective
Keywords:
Customer Value, Customer System Approach, Structural Equation Modelling
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Relationship Marketing |
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Zenker, Sebastian
Co-authors:
Braun, Erik
|
The Place Brand Centre - A Conceptual Approach For Place Branding And Place Brand Management
Keywords:
Place Branding, Place Brand Management, Customer-Focused Marketing
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Marketing of Public and Non-Profit Organisations |
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Zeugner-Roth, Katharina Petra
Co-authors:
Weijters, Bert
Baldauf, Artur |
The Relative Impact Of Self Congruity And Perceived Value On Brand Attitude And Intention: A Study In A Low-Involvement Informational Product Category
Keywords:
Self-Congruity, Perceived Quality, Brand Attitude And Intention
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Product and Brand Management |
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Zouni, Georgia
Co-authors:
Tsogas, Markos
Kouremenos, Athanassios |
Aristotle Was Right: The Whole Is More Than The Sum Of Its Parts! Investigating Overall Satisfaction Versus The Cumulative Sum Of Individual Satisfactions From A Tourism Destination Experience
Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Tourism Marketing |
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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Keywords:
Overall Customer Satisfaction, Destination Experience, Single- And Multi-Item Measurement
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